The project aims to develop a wireframe for DealPrism, a digital marketplace tailored for multifamily and commercial real estate sales. The primary goal is to design a user-friendly interface that empowers sellers with full control over the marketing process, enhances buyer visibility, and reduces transaction costs. By creating a transparent and efficient sales experience, the wireframe will serve as a blueprint for the platform's development. The project will focus on understanding user needs, mapping out key functionalities, and ensuring seamless navigation. Students will apply their knowledge of user experience design and digital marketing principles to create a comprehensive wireframe that aligns with the company's vision.

- Analyze the current real estate sales process to identify key pain points.

- Design a user-centric interface that addresses these challenges.

- Ensure the wireframe supports increased buyer visibility and reduced transaction costs.

- Incorporate feedback from potential users to refine the design.

The deliverables for this project include a detailed wireframe for the DealPrism platform, showcasing all essential features and user pathways. The wireframe should be accompanied by a brief report explaining the design choices and how they meet the project's objectives. Additionally, a presentation summarizing the wireframe's functionality and benefits will be required.

- A comprehensive wireframe illustrating the platform's layout and features.

- A report detailing the design rationale and user experience considerations.

- A presentation highlighting the wireframe's potential impact on the sales process.