Company Overview:

Sideroad Studio is a creative studio rooted in the Niagara Region and founded by visual storyteller and brand strategist. With a background in corporate marketing and a passion for design, she launched Sideroad Studio to help entrepreneurs, small businesses, and passionate creatives bring their brands to life through intentional design, photography, and storytelling.

The studio specializes in brand identity, photography, and curated creative direction for businesses looking to show up more confidently and cohesively in the marketplace. Drawing inspiration from the calm, grounded nature of country roads and the energy of creative entrepreneurship, Sideroad Studio is both a service and a space where collaboration, strategy, and creativity intersect.

By blending strategy with artistry, they help clients not just “look good” but create a brand experience that connects deeply with their audience. From launching new brands to refining existing ones, Sideroad Studio’s approach is holistic, authentic, and built around empowering clients to feel proud of how they present themselves to the world.

As the business looks toward growth, Sideroad Studio is exploring ways to scale its impact through expanded offerings, elevated digital presence, and stronger brand strategy. The studio’s next chapter is focused on deepening brand reach and cultivating meaningful partnerships with values-aligned clients.

What tasks will students need to complete to achieve the project goal?

1. Problem Identification & Market Opportunity

• Conduct market research and competitive analysis
• Identify gaps and opportunities in Sideroad Studio's current brand positioning
• Define a clearly validated business challenge

2. Entrepreneurial Innovation & Feasibility

• Propose creative branding strategies that are scalable and aligned with the studio’s values
• Validate the concepts through stakeholder interviews or surveys

3. Business Model & Value Proposition

• Refine or develop a business model and customer segmentation plan
• Strengthen the studio’s value proposition for new and existing markets

4. Financial Viability & Sustainability

• Outline cost projections for implementing the branding strategy
• Identify potential ROI and long-term growth potential

5. Implementation Plan & Execution Strategy

• Develop a step-by-step rollout plan for the brand strategy
• Include timelines, resource planning, and risk mitigation

6. Use of Digital Tools & Emerging Technologies

• Recommend branding tools, platforms, or technologies that could be leveraged (e.g., AI in design, CRM, social media automation)

7. Data-Driven Decision Making

• Use customer data, web analytics, and trend analysis to inform recommendations

8. Entrepreneurial Mindset

• Emphasize creativity, adaptability, and practical recommendations tailored to a growing small business

Final Deliverables

• Branding Challenge & Opportunity Brief
• Brand Strategy Concept Presentation
• Business Model Canvas + Value Proposition
• Financial Feasibility Outline
• Implementation & Rollout Plan
• Recommended Tools & Technologies
• Data Insights Report & KPIs
• Final Project Report & Presentation