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Public Relations and Communications Strategy

Open
Le Code Switch
Le Code Switch
Toronto, Ontario, Canada
DE
Daniella Etienne She / Her
Owner
(8)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Communications Public relations Marketing strategy
Project scope
What is the main goal for this project?
  • We are seeking a dynamic and passionate Communications and PR Intern to join our team. This internship offers hands-on experience in strategic communication, public relations, and inclusive marketing. The ideal candidate is a creative communicator with a strong interest in promoting diversity and equity through effective communication strategies.


What tasks will learners need to complete to achieve the project goal?
  • Assist in the development and implementation of communications and PR strategies.
  • Craft compelling press releases, pitches, and other communication materials.
  • Manage media relations, including building and maintaining relationships with journalists and influencers.
  • Monitor and analyze media coverage, and compile reports for internal and external stakeholders.
  • Contribute to content creation for various platforms, ensuring alignment with our brand messaging and values.
  • Collaborate with the marketing team on integrated campaigns and initiatives.


How will you support learners in completing the project?

At Le Code Switch, we are committed to providing our Communications and PR Intern with a supportive and enriching experience. Here's how we ensure your success in this role:


Comprehensive Onboarding:

  • Receive an in-depth onboarding process to familiarize yourself with our company culture, values, and communication strategies.
  • Access training materials and resources to enhance your understanding of inclusive marketing and PR.


Mentorship:

  • Benefit from mentorship opportunities with seasoned professionals in the communications and PR field.
  • Regular check-ins and guidance sessions to discuss your progress, challenges, and career goals.


Real-world Projects:

  • Work on meaningful and impactful PR projects that contribute to our inclusive marketing initiatives.
  • Gain hands-on experience in crafting press releases, pitches, and communication materials.


Collaborative Environment:

  • Engage in a collaborative and inclusive work environment where your ideas and contributions are valued.
  • Participate in team meetings and brainstorming sessions to foster creativity and innovation.


Access to Tools and Platforms:

  • Utilize industry-standard communication tools and platforms to enhance your skills.
  • Learn how to navigate media monitoring and analysis tools to measure the impact of PR efforts.


Networking Opportunities:

  • Attend industry events, webinars, and networking sessions to build connections within the communications and PR community.
  • Connect with professionals and influencers who share our commitment to diversity and inclusion.


Professional Development Opportunities:

  • Access workshops, webinars, and training sessions to enhance your knowledge in PR and inclusive marketing.
  • Receive guidance on building a personal brand and advancing your career in communications.


Feedback and Evaluation:

  • Receive constructive feedback on your work to support your growth and development.
  • Participate in performance evaluations to assess your achievements and set future goals.


What skills or technologies will help learners to complete the project?
  • Currently enrolled in a relevant degree program (Communications, Public Relations, Marketing, or a related field).
  • Excellent written and verbal communication skills.
  • Strong organizational skills and attention to detail.
  • Creative mindset with an ability to think strategically.
  • Familiarity with social media platforms and trends.
  • Passion for diversity, equity, and inclusion in marketing.


About the company

Our mission at Le Code Switch is to make inclusive marketing the norm and the standard, empower our clients to benefit from connecting authentically to diverse audiences, and, most importantly, ensure diverse people feel seen, heard, welcomed, and represented.

Values

Centring DEI – Intentionally and unapologetically prioritizing the inclusion of diverse people, voices, and perspectives in the teams we build, the organizations we serve, and the work we produce to ensure that every industry we touch becomes more equitable

Embracing Difference – honouring diverse identities, cultures, perspectives, and experiences and celebrating the way those differences inspire the innovation, creativity, and social cohesion that make society richer.

Shifting Narratives – transforming the way that equity-seeking groups are considered and represented in marketing, communications by challenging the stereotypes, dispelling the myths, and dismantling the biases that harm and exclude marginalized communities.

Inviting Collaboration – partnering with diverse marketing professionals and stakeholders to create marketing and communications strategies and materials that don’t just speak to unserved and underserved communities but center their voices and lived experiences.

Prioritizing Representation – redefining our industry’s best practices to ensure that underserved and unserved communities are not an afterthought but intentionally considered and represented in both marketing and communications materials and on the teams that create them.