From working on this project, students will develop an in-depth understanding of the principles and strategies of digital marketing. This is also an opportunity for students to gain hands-on experience in growing digital marketing activities of a start-up.

• Develop a Comprehensive Digital Marketing Strategy: Creating a detailed plan outlining the company's goals, target audience, and digital channels and tactics.
• Execute Digital Marketing Campaigns: Implementing various tactics like SEO, social media, content marketing, and email marketing to reach and engage the target audience.
• Analyze Campaign Performance: Using analytics tools to track KPIs and analyze data for optimization.
• Create Engaging Content: Developing high-quality content for different digital platforms.
• Manage Digital Advertising Campaigns: Creating and managing ads on platforms like Google Ads and Facebook Ads.
• Engage on Social Media: Managing social media accounts and creating compelling content to build brand loyalty.

Overall, you will be able to effectively plan, execute, and optimize digital marketing campaigns to achieve the company's objectives and drive business growth.

Expected deliverables include:

1. Digital Marketing Strategy: A comprehensive digital marketing plan outlining goals, target audience, key tactics, and metrics for success.
2. Digital Marketing Campaigns: Executed campaigns across various platforms (e.g., social media, Google Ads) with performance reports and optimization recommendations.
3. Campaign Performance Analysis: Reports analyzing campaign performance, including key metrics, insights, and recommendations for improvement.
4. Content Creation: Engaging and relevant content for digital platforms, such as blog posts, social media posts, and email newsletters.
5. Digital Advertising Campaigns: Created and managed ad campaigns, including ad copy, targeting criteria, and performance reports.
6. Social Media Management: Managed social media accounts, including content creation, audience engagement, and growth strategies.
7. Presentation: A presentation summarizing the project, strategies implemented, results achieved, and future recommendations.
8. Documentation: Any documentation related to the project, such as project plans, research findings, and meeting notes.