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Open projects

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Iron Reef
Toronto, Ontario, Canada
IR
Founder and CEO
2
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Digital marketing Lead generation Marketing strategy Social media marketing Marketing analytics
Skills
target market content creation cyber security lead generation digital marketing data analysis
Project scope
What is the main goal for this project?

The main goal for the project is to create a lead generation strategy for Iron Reef, a provider of cybersecurity services to small and medium-sized businesses. The project will involve:


- Researching the target market and identifying potential leads


- Developing a lead generation plan that includes digital marketing, content creation, and outreach strategies


- Implementing the lead generation plan and tracking the effectiveness of different strategies


- Analyzing the results and making adjustments to the lead generation plan as needed


What tasks will learners need to complete to achieve the project goal?


By the end of the project, learners should have:


- A comprehensive lead generation plan for Iron Reef


- Implemented lead generation strategies and tracked their effectiveness


- An analysis of the results and recommendations for future lead generation efforts



Final deliverables should include:


- A detailed report outlining the lead generation plan and its implementation


- Data analysis of the effectiveness of different lead generation strategies


- Recommendations for future lead generation efforts


How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project.


The students will have access to the founder on a weekly basis at a scheduled time.

About the company

Iron Reef is a provider of cybersecurity services to small and medium sized businesses.