Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The Lenawee County Chemical Manufacturers Collaborative has determined that there is a public misconception regarding working in the local chemical industry. It seems many believe that the work is dirty, dark and dangerous, or that you must have a degree in chemistry to apply. Neither of these assumptions are true, but it prevents many from applying for open positions in these companies.
Over the last four years the companies have been working to correct these misperceptions. To begin, they created a series of promotional videos outlining the great career opportunities, safe environments, sustainability efforts, and global impact of each company. They would now like to promote these same concepts through a digital marketing and social media campaign. Since the audience they are attempting to reach are young adults seeking career opportunities, they thought it best to reach out for assistance from young adults to help develop the campaign.
Project goal - a Spring presentation from each team outlining their efforts to create a digital marketing and social media campaign that could enhance future recruiting and hiring efforts.
- What tasks will learners need to complete to achieve the project goal?
-
- Review existing 3 videos and additional video material made available by Gladhaus Productions
- Conduct focus groups to determine effectiveness of existing 3 videos
- Explore attributes of successful digital marketing and social media campaigns
- Work with representatives of the companies to determine the audience for the campaign and expected deliverables
- Explore the variety of career opportunities available in the local chemical industry
- Develop a Value Proposition that promotes career opportunities and global impact of companies
- Develop digital marketing and social media content
- Develop a final presentation to showcase content created
- What is the main goal for this project?
-
The Lenawee County Chemical Manufacturers Collaborative has determined that there is a public misconception regarding working in the local chemical industry. It seems many believe that the work is dirty, dark and dangerous, or that you must have a degree in chemistry to apply. Neither of these assumptions are true, but it prevents many from applying for open positions in these companies.
Over the last four years the companies have been working to correct these misperceptions. To begin, they created a series of promotional videos outlining the great career opportunities, safe environments, sustainability efforts, and global impact of each company. They would now like to promote these same concepts through a digital marketing and social media campaign. Since the audience they are attempting to reach are young adults seeking career opportunities, they thought it best to reach out for assistance from young adults to help develop the campaign.
Project goal - a Spring presentation from each team outlining their efforts to create a digital marketing and social media campaign that could enhance future recruiting and hiring efforts.
- What tasks will learners need to complete to achieve the project goal?
-
- Review existing 3 videos and additional video material made available by Gladhaus Productions
- Conduct focus groups to determine effectiveness of existing 3 videos
- Explore attributes of successful digital marketing and social media campaigns
- Work with representatives of the companies to determine the audience for the campaign and expected deliverables
- Explore the variety of career opportunities available in the local chemical industry
- Develop a Value Proposition that promotes career opportunities and global impact of companies
- Develop digital marketing and social media content
- Develop a final presentation to showcase content created
- How will you support learners in completing the project?
-
- A point person will be selected for each company as the main point of contact for students.
- Plant tours will be arranged for students as needed.
- Virtual and in person interviews will be arranged with company staff as needed.
- Students will have access to digital versions of the original 3 promotional videos and a hard drive containing many hours of content that didn’t make it into the finished product.
- Students will receive instructional support and access to state of the art equipment/technology through the LISD TECH Center.
About the company
- https://www.andersondevelopment.com
- 51 - 200 employees
- Unknown industries