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Company
SSL International Group Inc
Oakville, Ontario, Canada
Contact
Sylvia Warrington
Mortgage Professional
1
Project
Academic experience
200 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Customer segmentation Digital marketing Marketing strategy Information technology Artificial intelligence
Skills
coaching customer engagement business process landing page optimization marketing business operations customer relationship management mortgage loans digital marketing artificial intelligence
Details

SSL International Group Inc. is seeking to enhance the efficiency and effectiveness of its customer relationship management (CRM) systems across three distinct business sectors: coaching, nonprofit, and mortgage. The goal of this project is to assist in the setup and optimization of their CRMs using GoHighLevel, a comprehensive marketing platform. The project involves configuring the CRM systems to meet the specific needs of each business sector, setting up landing pages to improve customer engagement, and exploring the AI functionalities within GoHighLevel to automate and enhance business processes. By leveraging classroom knowledge of CRM systems and digital marketing, learners will gain practical experience in optimizing software tools to support business operations.

Deliverables

The project deliverables include a fully configured CRM system for each business sector, tailored to their unique requirements. Additionally, learners will create and optimize landing pages that align with the marketing goals of each business. A report detailing the optimization process and recommendations for utilizing GoHighLevel's AI features will also be provided. These deliverables will demonstrate the learners' ability to apply theoretical knowledge to real-world business challenges.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Oakville, Ontario, Canada
0 - 1 employees
Business services

SSL International Group Inc