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Customer segmentation Digital marketing Marketing strategy Information technology Artificial intelligenceSkills
coaching customer engagement business process landing page optimization marketing business operations customer relationship management mortgage loans digital marketing artificial intelligenceSSL International Group Inc. is seeking to enhance the efficiency and effectiveness of its customer relationship management (CRM) systems across three distinct business sectors: coaching, nonprofit, and mortgage. The goal of this project is to assist in the setup and optimization of their CRMs using GoHighLevel, a comprehensive marketing platform. The project involves configuring the CRM systems to meet the specific needs of each business sector, setting up landing pages to improve customer engagement, and exploring the AI functionalities within GoHighLevel to automate and enhance business processes. By leveraging classroom knowledge of CRM systems and digital marketing, learners will gain practical experience in optimizing software tools to support business operations.
The project deliverables include a fully configured CRM system for each business sector, tailored to their unique requirements. Additionally, learners will create and optimize landing pages that align with the marketing goals of each business. A report detailing the optimization process and recommendations for utilizing GoHighLevel's AI features will also be provided. These deliverables will demonstrate the learners' ability to apply theoretical knowledge to real-world business challenges.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
SSL International Group Inc