items_header

Open projects

Projects available to all portals

ROGA DRONE LTD.
Elie, Manitoba, Canada
DC
Owner
(1)
3
Preferred learners
  • Canada
  • Academic experience
Categories
Marketing Digital marketing Marketing strategy Social media marketing
Skills
social media digital marketing search engine optimization customer relationship management
Project scope
What is the main goal for this project?

The main goal for the project is to create a comprehensive digital marketing strategy for ROGA DRONE LTD. that will include creating ad templates for social media, best utilization of social media calendars, a strategy for using CRM, and analyzing SEO keyword lists.


What tasks will learners need to complete to achieve the project goal?

In order to achieve the project goal, learners will need to complete the following tasks:


- Develop a comprehensive digital marketing strategy for ROGA DRONE LTD.


- Create ad templates for social media platforms.


- Utilize social media calendars to maximize reach and engagement.


- Create a strategy for using CRM to track customer interactions and engagement.


- Analyze SEO keyword lists to determine the best keywords to target.


How will you support learners in completing the project?

Learners will have direct support from Don Campbell the owner of ROGA Drone including access to any photo,video or promotional material available. Don also has a fairly flexible schedule through the winter semester to communicate and answer any questions from students by phone, email or Zoom calls.

Supported causes
Affordable and clean energy
About the company

ROGA Drone was the first company in Canada to receive approval from Transport Canada for aerial application of pesticides and fertilizers by drone. ROGA has the exclusive distribution rights for the U7AG drone for Western Canada, Australia and the US. We are a small startup with a initial social media presence including a website with google analytics. We don't have an existing comprehensive digital marketing strategy so this would be a good opportunity for students to create a complete digital marketing strategy starting with a clean slate.