Project Description:

TMT Youth Community Foundation, as the marketing consultant for Communiversity, is leading a campaign to elevate underrepresented voices through digital storytelling and strategic content curation. Communiversity maintains a community resource library with over 2,500 titles, including books, magazines, and articles focused on:

• African American history
• Southern labor movements
• Revolutionary thought
• Women’s liberation
• Global anti-colonial struggles

Notable works include Rosa Luxemburg Speaks, The Communist Revolution in Asia, Benjamin Banneker’s Almanacs, and rare Southern pamphlets on organizing.

We’re inviting learners from the University of Memphis African American Literature Program to design curated literary content and marketing narratives that activate this archive, tying radical Black literature to today’s struggles for justice, identity, and equity.

Project Description:

TMT Youth Community Foundation, as the marketing consultant for Communiversity, is leading a campaign to elevate underrepresented voices through digital storytelling and strategic content curation. Communiversity maintains a community resource library with over 2,500 titles, including books, magazines, and articles focused on:

• African American history
• Southern labor movements
• Revolutionary thought
• Women’s liberation
• Global anti-colonial struggles

Notable works include Rosa Luxemburg Speaks, The Communist Revolution in Asia, Benjamin Banneker’s Almanacs, and rare Southern pamphlets on organizing.

We’re inviting learners from the University of Memphis African American Literature Program to design curated literary content and marketing narratives that activate this archive, tying radical Black literature to today’s struggles for justice, identity, and equity.

Business Challenge:

Although Communiversity’s archive is extensive, it's:

• Underutilized by the public
• Lacks digital engagement
• Not yet tied into active marketing or storytelling campaigns

As Communiversity’s marketing advisor, TMT seeks your help to:

• Build bridges between archive content and modern audiences
• Curate meaningful exhibits/readings
• Translate deep literary analysis into public-facing storytelling campaigns

🛠 Project Activities May Include:

• Curating a thematic digital exhibit or timeline (e.g., “Black Women in Resistance,” “Radical Labor in the South”)
• Creating an annotated reading list for youth programs, adult learners, or webinar discussions
• Writing blog posts or articles on selected works and their relevance to current social issues
• Developing short social media posts or marketing copy that highlights quotes, themes, or forgotten authors
• Mapping literature to movements (e.g., from W.E.B. Du Bois to The Combahee River Collective)

Learner Goals & Competencies:

Students will apply and expand their ability to:

• Analyze literary texts with cultural and historical awareness
• Write critically and persuasively for both academic and general audiences
• Explore the intersections of race, class, gender, and language in shaping identity
• Connect literature to present-day organizing, education, and cultural strategy
• Translate deep research into digestible, engaging digital content

Deliverables (customized by team):

• A curated digital exhibit or webpage on a chosen theme
• An annotated resource list or reader guide
• 2–3 written pieces (blog, op-ed, article, or storytelling script)
• 3–5 social media content pieces (Instagram/Twitter/YouTube Short scripts)
• Final presentation of your research and marketing strategy

Why This Matters:

This capstone project will help Communiversity:

• Share powerful Black literary voices with new generations
• Promote cultural preservation through community-based storytelling
• Build a content bank for marketing campaigns, educational programming, and digital learning

TMT Youth Community Foundation will use your work to guide future campaigns, engage local and national partners, and elevate the literary archive as a tool of liberation.