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gloria grethel inc
Toronto, Ontario, Canada
LL
Lana Lovell She / Her
Owner/Content Creator
(1)
3
Preferred learners
  • Toronto, Ontario, Canada
  • Academic experience or paid work
Categories
Other Creative writing Media Social justice
Skills
website optimization proofreading marketing tiktok needs assessment branding user experience (ux) web development brand identity search engine optimization
Project scope
What is the main goal for this project?

I'm marketing my products online using a portfolio website tied to my social media. 


I would like to work with students to develop a new website and combine social media that is easy to maintain while providing an appealing interface for users.

This will involve several different steps for the students, including:

  • Researching examples of artist websites: https://www.shanebreaux.com/, https://www.evabowan.com/, https://www.destinieadelakun.com/work-york, https://www.kathycadigan.com/
  • With students outline schedule for creating portfolio website tied to my social media
  • Create time proofing to optimizes website review and approval for faster turnaround
  • Revamp my website, with my assistance coordinating the provided the content.
  • discuss branding and design of website and social media
  • Create landing page, home page and CRM, for email collection
  • Conducting a needs analysis to determine which platforms are most suitable for my portfolio
  • Research suitability of youtube, tiktok,
  • Set up, build and link social media channels
  • Combine SEO and social media
  • Outline strategies and tools for updating and maintaining website and social media post ICT Ignite

Bonus steps in the process would also include:

  • Communicating with our audience
What tasks will learners need to complete to achieve the project goal?

During the project:

  • Collaborative with owner in process to decide on the look, feel, and personality of a website, that will also be reflected on social media
  • Support the telling of our brand story, building our brand identity design with visuals and voice, and implementing our brand into all website material.

By the end of the project, students should demonstrate:

  • Understanding of website platform options
  • Understanding website tied to social media
  • Identification of the most suitable platform for owner filmmaker
  • Development of a website using the most suitable tool
  • Recommendations for website maintenance

Bonus steps would include:

  • Testing the website with users and making improvements based on user input

Final deliverables should include

  • A website prototype that tells the story of our company, our people, and the impact of our products
  • Helps define the core problem new website is solving, design an effective user experience, so our company stands out from the pack
  • A final report.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our current products and website design
  • Our customer and industry insights
  • Input on choices, problems or anything else the students might encounter.
About the company

Small business of an accomplished writer with a diverse portfolio in theatre, film, and news. with a decade of experience within the performing arts and cultural sphere, serving as both an artist and director. The website is a portfolio that showcases theatre, film and podcast work.