items_header

Open projects

Projects available to all portals

Canyon Entertainment Group
Toronto, Ontario, Canada
Dawn Van Dam
President
(255)
4
Preferred learners
  • Canada
  • Academic experience
Categories
Data Data analysis Market research Search engine optimization Marketing analytics Data science
Skills
music industry press releases data science google analytics standard operating procedure blogs performance appraisal tiktok snapchat marketing
Project scope
What is the main goal for this project?

Social Media Analytics Internship: Paid Ads, Re-Targeting, Performance Evaluation. Help us evaluate and provide direction to create awesome content and take our brands to the 'next level'.


Are you interested in Social Media and working on the evaluation, analytics and data science behind paid advertising and re-targeting, helping us to grow followers and support engagement to enhance marketing!? If so, please apply!


Do you like to jump in and 'get the job done'? Tasks include paid ads, re-targeting and analytics to optimize how to market and promote the brands in unique and memorable ways to grow followers, and more on these platforms: TikTok, SnapChat, Spotify, Instagram, Facebook, X/Twitter, LinkedIn and YouTube.


General Purpose: Evaluation of performance and content to optimize and recommend go-forward plans. 

What tasks will learners need to complete to achieve the project goal?

Responsibilities and tasks may include:

  • Learn & implement social media paid advertising
  • Implement re-targeting and pixels
  • Review Google analytics to identify traffic-enhancing activities
  • Conduct research and/or review materials to understand various tools, systems and processes
  • Develop Standard Operating Procedures based on current and new methodologies
  • Database updates
  • Conduct pre- and post evaluations and report on outcomes
  • Research market, identify opportunities and generate interest
  • Identify and incorporate trends
  • Supporting SEO for blogs and press releases by integrating and optimizing them through social media
  • Understanding all relevant guidelines and industry requirements
  • Working with other team members, organizing deliverables and coordinating the implementation
  • Maintaining project tracking sheets, results reporting, analytics, etc.
  • Keeping all constituents informed and up-to-date on all activities
How will you support learners in completing the project?

Extensive training library with numerous tutorial videos. Regular meetings and coaching with experienced staff. Collaborative, team-based projects and remote working environment.

Supported causes
Decent work and economic growth
About the company

Artist management, record label, artist development school and online/live concerts.