Main Goal of the Project:

This project equips students with the skills to evaluate market opportunities and develop strategic marketing plans to enhance the visibility and impact of the Tenacious Thriving Foundation. Students will gain hands-on experience in branding, digital marketing, and stakeholder engagement, applying analytical frameworks to create actionable recommendations for the foundation’s growth and outreach.

Tasks for Students:

• Develop a brand awareness strategy to increase public recognition of the foundation.
• Create a value proposition that clearly communicates the foundation’s mission and impact.
• Identify and analyze potential marketing channels (social media, partnerships, community outreach).
• Design a marketing campaign with messaging, visuals, and engagement strategies.
• Assess the competitive landscape and suggest positioning strategies.
• Formulate a stakeholder engagement plan to build partnerships with donors, sponsors, and volunteers.
• Develop a fundraising and donor outreach strategy to support the foundation’s initiatives.

Client Report Structure:

1. Executive Summary:

• Overview of Tenacious Thriving Foundation’s mission, target audience, and marketing challenges.
• Key findings and strategic recommendations.

1. Foundation’s Mission and Goals:

• The foundation’s long-term vision and impact goals.
• Alignment with the marketing strategy for brand awareness and fundraising.

1. Brand Positioning & Value Proposition:

• Unique aspects of the foundation’s work and how to communicate them effectively.
• Comparison with similar organizations and key differentiators.

1. Marketing & Outreach Strategy:

• Analysis of the best digital and offline marketing channels.
• Proposed content and engagement strategies for social media, events, and partnerships.

1. Stakeholder Engagement & Partnerships:

• Identification of key partners, donors, and community groups.
• Strategies to establish and strengthen collaborations.

1. Barriers & Enablers of Growth:

• Challenges in gaining visibility, attracting donors, and engaging the community.
• Solutions such as awareness campaigns, collaborations, and storytelling.

1. Go-to-Market Strategy & Implementation Plan:

• Detailed steps to roll out marketing initiatives.
• Timeline and key performance indicators (KPIs) for measuring success.

1. Growth Projections & Sustainability Plan:

• Expected impact of the marketing efforts on outreach and fundraising.
• Long-term sustainability strategies to keep the foundation thriving.

General Guidelines:

Students should conduct original research, provide data-driven insights, and use visual aids such as infographics, charts, and marketing mock-ups. Proper referencing and a well-structured report are required for clarity and effectiveness.