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JB
Joel Bouckaert He / Him
Director
2
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Digital marketing Marketing strategy Social media marketing
Skills
target market digital marketing marketing marketing strategies search engine optimization social media business-to-consumer brochures booking (sales)
Project scope
What is the main goal for this project?

Our company offers digital B2C services in the travel and booking space. We have developed a set of marketing strategies, but we're looking to work with a student team to continue to refine our digital marketing strategy. We would like to collaborate with students to review and post content promoting our company.


This will involve several different steps for the students, including:

  • Familiarizing themselves with our target market, products and services.
  • Reviewing marketing content in the form of posts, emails, brochures, etc.
  • Deploying content according to our social media calendar to increase website traffic.
  • Overseeing our channels and keeping them up-to-date.


Bonus steps in the process would also include:

  • Recommending Search Engine Optimization (SEO) strategies so our materials are easily accessible.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our target market, products and services
  • Deployment of marketing content
  • Updates to our channels


Bonus steps would include:

  • Recommending SEO strategies


Final deliverables should include

  • Marketing materials.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:


  • Our products and services
  • Our marketing strategies
  • Input on choices, problems or anything else the students might encounter.
Supported causes
Good health and well-being
About the company

AI super app for the screen-less future.