Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
We are excited to be launching a new dietary first app in Canada focusing on helping millions of Canadians get safe, easy access for their dietary needs. With any launch, having a depth understanding of our users needs is critical; and we would like to involve students in creating one for our new venture. We would like to understand our strengths and areas of improvement from a customer perspective.
This will involve several different steps for the students, including:
- Conducting background research on target customers and create a personas
- Drawn from the personas and research is to do customer journey mapping, our products and customers.
- Analyzing customer responses from surveys and interviews.
- Defining the phases and touchpoints of the purchasing process.
- Incorporating user actions, emotions, goals, and pain points in the customer journey map.
- Proposing solutions to minimize pain points while meeting business goals.
Bonus steps in the process would also include:
- Developing multiple customer journey maps to account for different experiences and paths.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company and the importance of customer persona and journey mapping
- Analysis and understanding of customer experiences
- Understanding of the purchasing process and how the customer interacts with our company in different phases
- Recommendations for improving customer experience
Bonus steps would include:
- Mapping multiple customer journeys
Final deliverables should include
- Customer Journey Persona & Map
- A final report
- 10-minute presentation.
- What is the main goal for this project?
-
We are excited to be launching a new dietary first app in Canada focusing on helping millions of Canadians get safe, easy access for their dietary needs. With any launch, having a depth understanding of our users needs is critical; and we would like to involve students in creating one for our new venture. We would like to understand our strengths and areas of improvement from a customer perspective.
This will involve several different steps for the students, including:
- Conducting background research on target customers and create a personas
- Drawn from the personas and research is to do customer journey mapping, our products and customers.
- Analyzing customer responses from surveys and interviews.
- Defining the phases and touchpoints of the purchasing process.
- Incorporating user actions, emotions, goals, and pain points in the customer journey map.
- Proposing solutions to minimize pain points while meeting business goals.
Bonus steps in the process would also include:
- Developing multiple customer journey maps to account for different experiences and paths.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company and the importance of customer persona and journey mapping
- Analysis and understanding of customer experiences
- Understanding of the purchasing process and how the customer interacts with our company in different phases
- Recommendations for improving customer experience
Bonus steps would include:
- Mapping multiple customer journeys
Final deliverables should include
- Customer Journey Persona & Map
- A final report
- 10-minute presentation.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our current understanding of our target market
- Input on choices, problems or anything else the students might encounter.
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Market research and segmentation
- Customer journey mapping
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.
About the company
- https://aeonstellar.co
- 0 - 1 employees
- It & computing
Aeon Stellar Commerce Inc. is a technology-for-good-driven company founded in 2023. Our vision is to lead in shaping the next stellar commerce for everyone.
Through impactful innovations and a passionate team, we are committed to shaping the future of commerce and unlocking the true possibilities for everyone.