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Brazily Fitness Inc.
Ottawa, Ontario, Canada
Mariana Santos
CEO
(170)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Digital marketing Creative writing Copy writing Marketing strategy
Skills
marketing strategies target audience market research email marketing automation
Project scope
What is the main goal for this project?

The main goal of this project is to create an email marketing sequence to send to leads for Brazily Fitness Inc. This sequence should be designed to increase visibility for the brand, get people interested in taking classes with Brazily Fitness (either in person or online) or signing up to become instructors (which is the main goal).


What tasks will learners need to complete to achieve the project goal?

The tasks learners need to complete to achieve the project goal include:


- Researching the target audience and creating a buyer persona.


- Developing an email marketing strategy and creating a timeline.


- Writing effective email copy that resonates with the target audience.


- Designing email templates that are visually appealing and mobile-friendly.


- Setting up email automation and tracking systems.


- Testing the emails and making improvements based on the results.


-Learners will need to submit the marketing strategy and timeline they decided on and back it up with the market research that was done, as well as the email templates and copy they created for a sequence of 12-15 emails.

How will you support learners in completing the project?

I will meet with students as often as needed to give them all the information they need about our brand and our target audience and how to address their pain points in their messaging. With my experience as an entrepreneur, I will pass on any valuable lessons they may need to succeed in their career.

Supported causes
Good health and well-being
About the company

We offer certification programs to help group fitness instructors advance their careers, make more money doing what they love and transform more lives through the magic of Brazilian music, dance, fitness and lifestyle. We just recently launched our first certification program, Brazily Dance. Brazily Dance is Brazilian dance fitness program that's all about boosting confidence and helping you feel amazing in your own skin. We are still really struggling with getting enough visibility for our brand and getting people interested in taking classes with us (either in person or online) or signing up to become instructors (which is the main goal).