Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers.
We would like to work with students to design a new social media marketing campaign for our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, social media campaign goals and target market.
- Identifying social media channels and strategies suitable for our company.
- Planning types of campaign content to create for each channel.
- Identifying metrics to monitor throughout the campaign.
- Creating a social media content calendar that outlines important steps in the campaign.
Current social media used:
- TikTok
- YouTube (not really though)
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Identification of suitable social media channels and strategies
- Identification of types of campaign content to create
- Identification of metrics to monitor the campaign’s success
- Creation of a social media content calendar to organize the campaign
Final deliverables should include
- A final report with a social media content calendar.
- What is the main goal for this project?
-
Our company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers.
We would like to work with students to design a new social media marketing campaign for our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s products, social media campaign goals and target market.
- Identifying social media channels and strategies suitable for our company.
- Planning types of campaign content to create for each channel.
- Identifying metrics to monitor throughout the campaign.
- Creating a social media content calendar that outlines important steps in the campaign.
Current social media used:
- TikTok
- YouTube (not really though)
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s products and goals
- Identification of suitable social media channels and strategies
- Identification of types of campaign content to create
- Identification of metrics to monitor the campaign’s success
- Creation of a social media content calendar to organize the campaign
Final deliverables should include
- A final report with a social media content calendar.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our current products and social media marketing
- Our customer and industry insights
- Input on choices, problems or anything else the students might encounter.
About the company
- https://www.covencreations312.com
- 0 - 1 employees
- Apparel & fashion, Consumer goods & services, Cosmetics & beauty, Retail
Coven Creations is a product of hope and necessity. After being laid off in October 2022, it became clear that I needed to create my own job and thus Coven Creations was born.
My top focus:
• Sustainability | Glass not plastic, recycled products, etc.
• Quality | Higher end ingredients
• Lovability | Scents and products you can love and believe in
Any students that work with Coven Creations will be fully supported by me (Meghan) in any way possible. Whether that's 1:1 meetings, letters of recommendation, shoutout on my social medias, etc. I want to make sure that I'm setting you up for success the best way I can!