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Summations
Toronto, Ontario, Canada
JW
Co-founder
(4)
4
Preferred learners
  • Canada
  • Academic experience or paid work
Categories
Marketing Digital marketing Search engine optimization Marketing strategy Social media marketing Marketing analytics
Skills
social media target audience content marketing infographics scientific literacy calculators scheduling digital assets graphic design omni-channel marketing
Project scope
What is the main goal for this project?

Higher education industry is undergoing rapid transformation as everyone adjusts to the sudden advancements in artificial intelligence technology and its widespread adoption. Students are using ChatGPT as a writing calculator and their writing output is exploding. While our first instinct might be to ban these technologies in education, it seems that great change has already taken place and AI is here to stay. Therefore, our view is quite opposite from the knee-jerk reaction of rejecting these tools. We want to make sure that both educators and students learn how to teach and learn with AI, respectively. Ultimately, LLM can empower professors to teach about the latest advancements hidden in the growing body of peer-reviewed publications while also providing activities for students to foster the development of their scientific literacy and critical thinking.


The project aims to foster innovation and enhance the intern's entrepreneurial mindset through gaining hands-on experience in content creation, graphic design, and social media management. and contribute to the growth and success of our marketing department.


The main goal of this project is to develop compelling and engaging content, including blog posts, articles, social media posts, and other digital assets:


- Interns will create engaging content for Omnichannel marketing.


-  Interns will utilize their graphic design skills to create visually appealing and on-brand visuals, such as infographics, social media graphics, and promotional materials.


- Interns will actively manage our organization's social media platforms, curating and scheduling content, engaging with the audience, and analyzing social media metrics for insights.


- The interns will monitor the performance of content and social media initiatives, analyze key metrics, and provide recommendations for optimization.


- Interns will collaborate with the marketing team, receiving guidance, feedback, and support throughout the project.

What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:


- Understanding of the target audience for Summations.


- Understanding of content marketing strategies and techniques.


- Ability to create engaging and informative content for the Summations instructional platform.


- Ability to develop a social media strategy to promote the content.


- Ability to optimize the content for SEO.


- Ability to test the content and make improvements based on feedback.


Final deliverables should include:


- All content marketing materials created.


- A written report explaining the content marketing strategies and techniques used.

How will you support learners in completing the project?

We prioritize providing our team members with ample opportunities to enhance their skills, expand their knowledge, and advance their careers.


Here are some key aspects that set us apart:


-Robust Training and Development Programs: We offer comprehensive training programs, workshops, and learning resources to support our employees' professional growth. Whether it's through internal training sessions, external courses, or mentoring programs, we invest in our employees' development to help them reach their full potential.


-Career Pathing and Advancement Opportunities: We believe in recognizing and promoting talent from within. Our organization offers clear career pathing frameworks that outline the various opportunities available for employees to advance their careers. We provide guidance, support, and resources to help individuals achieve their career goals within our organization.


-Collaboration and Cross-Functional Projects: We foster a collaborative work environment where employees have the chance to work on cross-functional projects and initiatives. This not only allows for knowledge sharing and skill development but also promotes a sense of teamwork and camaraderie among colleagues.


-Employee Well-being and Work-Life Balance: We understand the importance of work-life balance and prioritize employee well-being. We offer flexible work arrangements, wellness programs, and initiatives to support a healthy work-life integration. We believe that a happy and balanced workforce leads to increased productivity and overall job satisfaction.


-Recognition and Rewards: We have a culture of recognizing and celebrating achievements. We regularly acknowledge and reward employees' outstanding contributions, whether through formal recognition programs, performance-based bonuses, or other incentives. We believe in creating a positive and motivating work environment that recognizes and values employee efforts.

Supported causes
Quality education
About the company

At Summations, our mission is to empower educators and institutions worldwide to leverage the power of AI in their classrooms. Our product, the Summations instructional platform, offers AI-generated digital textbooks created from academic publications. We are dedicated to delivering relevant, engaging, diverse, and accessible content to all learners.