Preferred learners
- Canada
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
As a startup, our primary goal is creating products that are closely aligned to our market segment’s wants and needs, so that we can maximize our sales. We have recently created a new product to increase the breadth of our product line. It will be important to gather information on buying behaviour, experiences and expectations as we develop a market fit product.
Tasks may involve:
- Creating an unbiased survey with questions regarding consumer experience with our brand, perception of our products/services, and opinions on our competitors.
- Creating effective conversation questions for customer interviews.
- Determining the best way to reach customers and how to motivate them to provide feedback on the company (we will distribute the survey accordingly).
- Analyzing trends within primary data collected through the survey and interviews, and reporting on them.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Created a survey about customer experience, perception, and opinions about our brand and our largest competitors.
- Created conversation/interview questions for consumers and analyzed the responses collected by (whoever is running the project).
- Created a report on primary and secondary findings of industry trends.
- Presented all findings to (whoever is running the project).
- What is the main goal for this project?
-
As a startup, our primary goal is creating products that are closely aligned to our market segment’s wants and needs, so that we can maximize our sales. We have recently created a new product to increase the breadth of our product line. It will be important to gather information on buying behaviour, experiences and expectations as we develop a market fit product.
Tasks may involve:
- Creating an unbiased survey with questions regarding consumer experience with our brand, perception of our products/services, and opinions on our competitors.
- Creating effective conversation questions for customer interviews.
- Determining the best way to reach customers and how to motivate them to provide feedback on the company (we will distribute the survey accordingly).
- Analyzing trends within primary data collected through the survey and interviews, and reporting on them.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Created a survey about customer experience, perception, and opinions about our brand and our largest competitors.
- Created conversation/interview questions for consumers and analyzed the responses collected by (whoever is running the project).
- Created a report on primary and secondary findings of industry trends.
- Presented all findings to (whoever is running the project).
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- The customer segments our brand primarily caters to.
- Information about our product/service.
- Input on choices, problems or anything else the students might encounter.
Supported causes
About the company
- https://earnyx.ca
- 2 - 10 employees
- It & computing, Technology
We are a technology business, our goal in developing this product/service (EarnyX) is to revolutionize the way students manage their finances and save for their future. With EarnyX, we aim to transform students financial well-being across Canada and beyond, making higher education a path to financial success and security.