Kurie, a company dedicated to preserving and promoting the art of batik, seeks to enhance its online presence through a targeted social media campaign. The goal of this project is to create engaging and informative content that highlights the beauty and cultural significance of batik. Learners will apply their knowledge of digital marketing and content creation to develop a series of posts for platforms such as Instagram, Facebook, and Twitter. The project involves researching current social media trends, understanding the target audience, and crafting visually appealing and informative content that aligns with Kurie's brand identity. This project provides an opportunity for learners to utilize their skills in graphic design, copywriting, and social media strategy within a cohesive and focused campaign.

The deliverables for this project include a comprehensive social media content calendar, a series of at least 15 visually appealing posts, and accompanying captions that effectively communicate the essence of batik. Additionally, learners will provide a brief report outlining the strategy behind the content, including target audience insights and engagement goals. The final presentation will showcase the proposed campaign and its alignment with Kurie's objectives.