UrParking, a company specializing in innovative parking solutions, aims to enhance its digital presence and attract more customers through effective digital marketing strategies. The project involves developing a comprehensive digital marketing plan that aligns with UrParking's business objectives. The learners will analyze current market trends, identify target audiences, and propose strategies to increase brand awareness and customer engagement. The project will require the application of digital marketing concepts learned in the classroom, such as SEO, social media marketing, and content creation. The goal is to create a cohesive strategy that can be implemented to improve UrParking's online visibility and customer acquisition.

Key tasks include:

- Conducting a SWOT analysis of UrParking's current digital marketing efforts.

- Researching and identifying key digital marketing trends relevant to the parking industry.

- Developing a detailed digital marketing strategy, including SEO, social media, and content marketing plans.

- Creating a presentation to communicate the proposed strategy to UrParking's management team.

The deliverables for this project include a comprehensive digital marketing strategy document and a presentation summarizing the proposed plan. The strategy document should outline the analysis, research findings, and detailed marketing tactics. The presentation should effectively communicate the strategy's key points and expected outcomes to UrParking's management team.

Deliverables include:

- A digital marketing strategy document (10-15 pages).

- A PowerPoint presentation (10-15 slides) summarizing the strategy.

- A one-page executive summary highlighting key recommendations.