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The Minded
Waterloo, Ontario, Canada
AF
(10)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Market research Creative writing Copy writing Social media marketing Social sciences
Project scope
What is the main goal for this project?

The main goal for the project is to develop engaging psychology content to post on LinkedIn in order to increase brand awareness and drive traffic to The Minded's online platform. This will involve several different steps for the students, including:


- Sincerely researching topics in psychology and mental health.


- Creating original and engaging content tailored to the LinkedIn audience, and reposting and expanding on instagram content.


- Developing a content calendar for regular posting.


- Analyzing engagement metrics and adjusting content strategy accordingly.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:


- Understanding of the target audience on LinkedIn.


-Good research skills in Psychology (will have to submit source used for every post)


- Creation of engaging and informative psychology content,


- Development of a content calendar for posting.


- Analysis of engagement metrics and adjustments to content strategy.


Final deliverables should include:


- A collection of engaging psychology content posted.


- A content calendar outlining when and what content will be posted.


-Overall engagement analytics


How will you support learners in completing the project?
  • one on one mentorship through routine meetings
  • orientation + documents with full guidelines and instructions for completing the project
  • contact info to reach out when help is required
What skills or technologies will help learners to complete the project?

In order to complete this project, students should be familiar with:


- Psychology and mental health topics.


- Content creation and social media marketing.


- Data analysis for engagement metrics on LinkedIn.


-Research


Preferably :


-Be a psychology student or related science.

About the company

The Minded is an online platform dedicated to providing information and resources about psychology and mental health.