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ROIgenius™
Sausalito, California, United States
Andy Cramer
CEO
(2)
4
Project
Academic experience
100 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Marketing strategy Media
Skills
social media branding graphic design marketing communications blog posts marketing market research content creation social media campaigns market segmentation
Details

Our company is able to offer an un-paid virtual Internship opportunity to multiple students studying marketing, advertisement, or management with graphic design skills.

The primary focus for the student will be:

  • Market Research - Investigate our competitive landscape; perform market segmentation to identify opportunities for growth and awareness. Identify expansion opportunities and new ideas to pursue. We will be researching all our social media platforms and finding the best ways to gain awareness while converting followers into website users.
  • Strategic Social Media Marketing - Develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Work together with the current marketing team to identify potential growth opportunities using different social media platforms and create content that aligns with our mission and service.

Our goal at the end of this experience is:

  • Branding and Marketing Communications - For the students to help us improve our brand's presence and capture greater market share. For the students to help us effectively communicate our brand's story and mission to a broad audience.
  • Market Research - For us and the student to gain a better understanding of social media marketing and ensure we are optimally positioning our service with our target sector/customer.
  • Strategic Social Media Marketing - For the students to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.

Other duties the student may complete could include:

  • Measure and report on the performance of our social media campaigns using tools provided by our company.
  • Content development, including social posts, blog posts, LinkedIn articles, and website copy.

Primary contact: (Andy Cramer, CEO)

Secondary contact: (Al Farmer, CTO)

Deliverables
No deliverables exist for this project.
Mentorship

Program Manager will provide guidance and assistance throughout internship.

About the company

Company
Sausalito, California, United States
2 - 10 employees
Business services, Technology

ROI Genius™ is an end-to-end business wholly integrated SaaS business process platform that contains extensive base technology amassed over years of complex installations. It is highly customizable. Our integrated business processes and protocols enable companies to “own their customers.” The ROI Genius™ platform includes lead generation, sales, marketing, flexible line-item budgeting, and the measurement and reporting of activities that we turn into actionable analytics. We have produced solutions for large home building companies, master community developers nationwide, and worked with a non-profit, bringing them online to reach a broad audience. Currently, we are integrating call center technology, providing sophisticated tools including broker CRM integrations, hotlinking, text messaging, email, voice mail, and flexible drip campaigns. ROI Genius records all activities from lead generation to a final sale.