The Canadian Vocational Training Centre (CVTC) aims to enhance its online presence and engagement through a comprehensive social media strategy. Currently, CVTC's social media efforts lack a cohesive plan, resulting in inconsistent messaging and limited audience reach. The goal of this project is to develop a strategic plan that aligns with CVTC's mission and objectives, effectively targeting prospective students and stakeholders. Learners will analyze current social media trends, evaluate CVTC's existing platforms, and identify opportunities for growth and engagement. The project will involve researching best practices in social media marketing, understanding CVTC's target audience, and proposing actionable strategies to increase brand awareness and interaction. This project provides an opportunity for learners to apply their knowledge of digital marketing and strategic planning in a real-world context.

The deliverables for this project include a comprehensive social media strategy document tailored to CVTC's needs. This document will outline specific goals, target audiences, and recommended platforms for engagement. Additionally, learners will provide a content calendar with suggested posts and themes, along with metrics for measuring success. A presentation summarizing the strategy and key recommendations will also be delivered to CVTC stakeholders.