Genesis Jewellery Boutique is seeking to enhance its online presence by developing a robust and strategic SEO plan. The goal of this project is to increase the visibility of the boutique's website in search engine results, thereby attracting more potential customers. This involves researching and identifying effective keywords that align with the jewellery industry and the boutique's unique offerings. The project will also include optimizing website content to incorporate these keywords strategically. By applying classroom knowledge of SEO principles, learners will help Genesis Jewellery Boutique improve its search engine rankings and drive more organic traffic to its website. The project will focus on creating a comprehensive SEO strategy that is both effective and sustainable.

- Analyze current website performance and identify areas for improvement.

- Conduct keyword research specific to the jewellery industry.

- Develop an SEO strategy tailored to Genesis Jewellery Boutique's target audience.

- Optimize website content and meta tags with selected keywords.

- Provide recommendations for ongoing SEO maintenance.

The deliverables for this project will include a detailed SEO strategy document outlining the research findings and proposed keyword strategy. Additionally, learners will provide a report on the current website's SEO performance and a list of recommended optimizations. The final deliverable will be a presentation summarizing the strategy and expected outcomes, providing Genesis Jewellery Boutique with a clear roadmap for enhancing their online presence.

- SEO strategy document with keyword analysis.

- Report on current website SEO performance.

- List of recommended website optimizations.

-Create step by step guide and make necessary SEO changes as advised.

- Final presentation summarizing strategy and expected outcomes.