The 66th is looking to enhance its clients' online presence by optimizing their websites for search engines and generative engines. This project aims to provide learners with hands-on experience in applying SEO strategies and generative engine optimization techniques as per the company's Standard Operating Procedures (SOPs). The goal is to improve the visibility and ranking of client websites on search engine results pages (SERPs) and generative platforms. Learners will analyze existing client websites, identify areas for improvement, and implement optimization strategies. This project will allow learners to apply their classroom knowledge of digital marketing, SEO, and content creation in a real-world setting. The project will focus on a small number of client websites to ensure a manageable scope and provide a comprehensive learning experience.

The deliverables for this project include a detailed report outlining the current SEO status of the selected client websites, a list of recommended optimization strategies, and a plan for implementing these strategies. The final deliverable will be a documented implementation of the recommended SEO and generative engine optimization strategies on the client websites, demonstrating improved search engine rankings and online visibility.