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Open projects

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MILLMA & QAYTU SAC
Arequipa, Arequipa, Peru
Preferred learners
  • Anywhere
  • Academic experience or paid work
Categories
Marketing Community engagement Environmental sustainability Marketing strategy
Project scope
What is the main goal for this project?

The main goal for the project is to create a social media campaign to promote and raise funds for an alpaca farmer and artisans community project. The project has three main phases:


1. Improve alpaca fiber production


2. Build a mini wool mill


3. Export sustainable, artisanal, and eco-friendly alpaca garments and accessories.


What tasks will learners need to complete to achieve the project goal?

Tasks that learners will need to complete to achieve the project goal include:


- Creating a comprehensive social media campaign strategy


- Developing engaging content to promote the alpaca farmer and artisans community project


- Implementing fundraising initiatives through social media platforms


- Monitoring and analyzing the performance of the social media campaign


- Collaborating with the alpaca farmer and artisans community to gather relevant content and stories for the campaign


- Creating promotional materials such as videos, graphics, and written content


How will you support learners in completing the project?

Learns will have all the information required, coordinations with our staff / providers if needed as well as access to our media channels.

What skills or technologies will help learners to complete the project?

Skills needed to successfully complete the project include:


- Social media marketing and content creation


- Fundraising and campaign management


- Graphic design and video editing


- Collaboration and communication with stakeholders


- Project management and strategic planning

Supported causes
No poverty
About the company

Millma & Qaytu , means wool and yarn in the Quechua language spoken by the alpaca farmers in the highlands of Peru.
Our mission is to improve quality life of Andean communities connecting theirs products with the international
Market.
The objective is to produce and export our own handcraft alpaca items and replicate this business model in the alpaca farmers communities.
Currently , farmers sell alpaca fiber as a raw material for a low income and artisans buy yarn to the textile industry for a high price .
Our proposal is to organize communities to have a ltextile center where the wool is converted to yarns then to garments and eventually exported to the USA and Canada market.