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TGT Solutions Inc
Stratford, Ontario, Canada
PM
Business Development-Team Lead
3
Preferred learners
  • Ontario, Canada
  • Academic experience
Categories
Business strategy Digital marketing Marketing strategy
Skills
target market marketing email marketing
Project scope
What is the main goal for this project?

Our company advertises thousands of products online. We hope to revamp our email marketing to increase engagement with our existing customers.

We would like to collaborate with students to create new email campaigns.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our target market, products and services.
  • Recommending new email campaigns and drafting emails.
  • Considering the subject line, clarity, tone, and length of our emails.
  • Recommending a frequency for our marketing emails.

Bonus steps in the process would also include:

  • Recommending email marketing tools.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our target market, products and services
  • Recommendation of new email campaigns
  • Consideration of marketing email elements
  • Recommendation for our emailing frequency

Bonus steps would include:

  • Recommending email marketing tools

Final deliverables should include

  • A final report.
  • A presentation.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our target market, products and services
  • Input on choices, problems or anything else the students might encounter.
About the company

For the past 26 years, TGT (The Genesis Team) has worked to create an industry-leading team of professionals who develop new products and deliver world-class services internally and externally. We are visionary in our leadership and work very closely with our clients to help them to Profit Through Technology®.