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Market research Competitive analysis Market expansion Marketing strategySkills
competitive analysis market opportunities market trend target market strategic planning marketing market penetration consumer behaviour marketing planning direct-to-consumer (dtc)36 A Day Golf Company has been actively participating in the Toronto Golf and Travel Show to sell products and gather customer feedback. With the recent launch of their Shopify-based website, the company aims to enhance its direct-to-consumer sales. The primary challenge is to effectively penetrate the individual golfer market, as well as retail outlets and golf pro shops. The project involves analyzing current market trends, consumer behavior, and competitive strategies to identify the most effective methods for market penetration. The goal is to develop a comprehensive strategy that focuses on expanding the company's presence in retail and pro shop channels, leveraging both online and offline opportunities. This project will allow learners to apply their marketing knowledge and strategic planning skills to a real-world business scenario.
The project deliverables include a detailed market penetration strategy document that outlines actionable steps for 36 A Day Golf Company to enter and expand in the target markets. This will include a competitive analysis, identification of key market opportunities, and a marketing plan tailored to retail and pro shop channels. Additionally, a presentation summarizing the strategy and key recommendations will be prepared for the company's stakeholders.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
36 A Day is one of the top 100 golf blogs in the world. Building off a respected and recognized brand, 36 A Day Golf Co. registered as a business in early spring 2022. The focus of the business is to sell to golf clubs for resale to golfers. The first product is mid-profile FlexFit® performance golf hats. We have launched a second product, a lower profile AJM hat. Both are a polyester/spandex blend designed to handle to elements and perform exceptionally well.
Further development will focus on a strategic expansion of product into other lines of apparel, expand sales to golf courses and retailers in the USA and Canada, and create partnerships which will provide a charitable focus aimed to contribute a portion of all sales to support development for the next generation of golfers. The business is a partnership, with industry insight and sales experience and expertise covered off within the team.