Casitas For All Occasions, LLC is seeking to enhance its market presence and secure qualified leads for two primary objectives: attracting renters or corporate housing tenants for a high-end residential property in Bermuda Dunes, CA, and identifying homeowners or landlords in Los Angeles County who are interested in property management services or selling their properties. The project involves hands-on outreach efforts, requiring learners to actively engage with potential leads through various digital platforms such as social media, Craigslist, Facebook groups, LinkedIn, and community boards. Learners will apply their classroom knowledge in marketing and communication to create compelling marketing materials using tools like Canva, Instagram Reels, and Google tools. The goal is to generate at least 10 new qualified leads per week, combining both renters and landlords/sellers, while also tracking and reporting weekly progress.

The project deliverables include a live lead list that is updated weekly, ensuring a consistent flow of potential clients. Learners will also provide content samples used in their outreach efforts, showcasing their ability to create effective marketing materials. Additionally, a summary report will be required, detailing the platforms and approaches that yielded the best results, offering insights into successful lead generation strategies. This comprehensive documentation will help Casitas For All Occasions refine their marketing efforts and achieve their business objectives.