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Faded Living
Vancouver, British Columbia, Canada
Necole Hines
Founder
(2)
2
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Communications Digital marketing Marketing strategy Media
Skills
cannabis social media planning instagram content digital content brand awareness newsletters facebook content marketing digital marketing
Project scope
What is the main goal for this project?

We would like a student(s) to help us with creating digital marketing content or strategy to promote our


Our audience caters to diverse and affluent women between the ages of 30 - 58


Although we are still in the beginning planning stages of "Faded Retreats, A ganja and culinary experience", here are some details that we've finalized. The info below will be added to our FAQ section on our website: https://fadedliving.com/



FADED RETREATS FAQ QUESTIONS 

QUESTION

What are the dates & location for Faded Retreats 2024?


ANSWER 

Faded Retreats dates - November 14-19

Faded Retreats location - Coral Cove Wellness Resort

                      2 Hope Road, 

                      Little Bay, Jamaica

                      https://www.coralcovewellness.com


QUESTION

What can I expect at the Faded Retreats; Ganja & Culinary Experience in November?


ANSWER 

Join us for a laid-back 5-night, 6-day retreat where good food and good vibes come together. Each day you'll be guided to create authentic Jamaican dishes and learn how easy it is to elevate each dish with our fave herb; ganja. Click HERE for more details.


QUESTION

How many spots are available?


ANSWER 

We have 10 spots assigned to our retreat and 8 spots are currently open. 


QUESTION

When can I reserve my spot for Faded Retreats; A Ganja & Culinary Experience?


ANSWER 

Tickets will be available to purchase in June, however you can sign up for the Waitlist to get first access to our release date by clicking HERE



Additional information about our new offering; Faded Retreats


Join us for a laid-back 5-night, 6-day retreat where good food and good vibes come together.

Each day, you’ll be guided to create authentic Jamaican dishes, and learn how easy it is to elevate each dish with our fave herb; ganja.

Envision yourself surrounded by lush landscapes, and the rhythmic beats of reggae as you enjoy your newly acquired culinary & herb infusion skills.

Whether you’re a seasoned chef or a kitchen novice, our Faded Retreat promises an unforgettable blend of flavours, relaxation, sweet ganja and a touch of island magic.

Open to Adults 19+

What We Offer

  • Ground transportation,
  • Accommodations, meals, snacks
  • Welcome “Faded” basket
  • Herbal Infusion Classes
  • Cooking Classes (traditional Jamaican recipes)
  • Farm-to Table & Vegetarian Cuisine
  • Puff & Create Sessions
  • Education of the area (giving thanks & gratitude)
  • Cannabis-infused relaxation sessions (guided meditations)
  • Toke & Tarot Sessions
  • Daily Yoga Classes
  • Ganja Farm tour(s)
  • Beach Days
  • River Dining (and more)


Faded Living collaborates with Toke & Tour to offer 2 day excursions during our Faded Retreat


Wake & Bake Tour

No better way to start the day than with an Infused Blue

Mountain French Press Coffee & a Kush Ganja Farm Tour.

Ride high with us to the Wake & Bake Cafe where you

can treat yo' self to some home baked goodies.

Feeling Irie yet? Next stop tour one of our kush ganja farms

where you will learn about the history, cultivation and harvest

of this beloved crop.


Wabba Farm tour

Tour includes private driver, farm admission, guided tour,

Roll Like a Rasta Demo, cup of Infused Blue Mountain

French Press Coffee & a 420 gift. Duration 3hrs


https://www.tokeandtours.com


Link to Faded Living photos:

https://photos.app.goo.gl/1sFB2ntG9Maj2j8v5


Brand Colours


Olive - #808000


Black - #000000


White - #FFFFFF


Blue - #377f8f


Light Blue - #bcdee0


Lightest blue (occasional) 


What tasks will learners need to complete to achieve the project goal?

To accomplish this, we would like the student to:

  • Identify areas of improvement and developing a plan for better promotion and brand awareness for Faded Living
  • Create a simple newsletter template for company updates (create 1-2 newsletters for Faded Living during your term with us
  • Create digital content for our company promoting this event for social media and other collateral that we can use as go-to marketing tools,

ie. rack cards for hotels

info cards

Facebook posts, reels and stories

Instagram posts, reels and stories

  • Identify media outlets, or organizations in the Tourism (or Cannabis Tourism) industry for networking and/or cross-promotion opportunities to build brand awareness.
  • Create promotional "teaser" social media posts for our Faded Retreats (on Instagram & Facebook)
  • Create an email campaign to promote our Faded Retreats
  • Create a strategy to increase our newsletter database


(Note - the cannabis industry faces a lot of barriers on social media platforms)


How will you support learners in completing the project?

I will respect each student that I work with and allow for a safe space to share new & innovative ideas. I'll provide honest feedback and the chance for the student to reflect and be challenged. I can provide advice/support with any entrepreneurial inquiries a student may have. I will introduce & educate the student(s) to a topic that may be unfamiliar and will support them in managing their own learning to maximize their potential.

Supported causes
Decent work and economic growth
About the company

Faded Living is a herbal lifestyle company dedicated to breaking the stigmas behind adult cannabis use by offering cooking with cannabis classes, podcast, infused dining experiences and retreats.. We plan to break down the stereotypes by showing you creative & safe ways to add THC & CBD to your life.