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Homecare Assists
Ajax, Ontario, Canada
AG
General Manager
2
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Digital marketing Lead generation Sales strategy Marketing strategy Marketing analytics
Skills
social media target audience data analysis social media strategy key performance indicators (kpis) social media content home health care
Project scope
What is the main goal for this project?

The main goal for this project is to develop and implement social media strategies to enhance brand visibility, engage with the target audience, and drive business growth for Homecare Assists. This will involve several different steps for the learners, including:


- Conducting a comprehensive analysis of the current social media presence and performance of Homecare Assists.


- Developing a detailed social media strategy that aligns with the company's brand and goals.


- Creating engaging content and posts for various social media platforms.


- Implementing the social media strategy and monitoring its performance.


- Analyzing data and metrics to make informed decisions and improvements to the social media strategy.


What tasks will learners need to complete to achieve the project goal?


By the end of the project, learners should complete the following tasks:


- A comprehensive analysis report of Homecare Assists' current social media presence and performance.


- A detailed social media strategy document outlining the goals, target audience, content plan, and key performance indicators.


- Engaging social media content and posts for different platforms.


- Implementation of the social media strategy with regular monitoring and performance analysis.



Final deliverables:


- A final report summarizing the performance of the implemented social media strategy and any recommendations for future improvements.


- A presentation showcasing the key findings and outcomes of the social media strategy implementation.


How will you support learners in completing the project?
  • Ensure that learners have access to the necessary tools and technologies required for social media marketing. This may include graphic design software, social media management tools, and analytics platforms.


  • Assign mentors or experienced team members who can guide and support learners throughout the project. Regular check-ins and feedback sessions can enhance the learning experience.
  • Create a resource library with articles, videos, and tutorials related to social media marketing. This can serve as a reference for learners to deepen their understanding.


Supported causes
No poverty
About the company

Skills 2 Action Inc. operating under the name Homecare Assists is a home health care staffing agency founded in 2019 to provide staffing support to seniors. The company serves hospitals, nursing homes, clinics, long-term care centers, old homes as well as private residences wherever patients are in need of external caregivers. The company offers services of various contractors and employees including Registered Nurses, Licensed Practical Nurses, Health Care Aides and Personal Support Workers