Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
I would like to grow my online print-sales for my photography business while expanding the listener base of my photography podcast and/or attracting sponsors to my podcast.
I would like to collaborate with students to help tell my story while generating new sales leads and attracting new business.
This will involve several different steps for the students, including:
- Conducting background research on my market and potential untapped markets.
- Identifying the customer personae of prospective buyers of prints and listeners of a podcast.
- Identifying ways to market to these individuals and businesses while maximizing ROI.
- Recommending revisions to my existing promotional materials and website.
Bonus steps in the process would also include:
- Assistance with creating social media advertisements to generate leads and maximize revenue.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- An understanding of the photography print market and podcast listener marketplace
- Identification of customer personae and the best ways to reach them effectively
- Identification of ways to reach my target markets in the most cost-effective fashion available
- Recommendations for advertisement strategies
Bonus steps would include:
- Examples of ad copy, layouts, and target audiences
Final deliverables should include
- A 10-minute presentation
- What is the main goal for this project?
-
I would like to grow my online print-sales for my photography business while expanding the listener base of my photography podcast and/or attracting sponsors to my podcast.
I would like to collaborate with students to help tell my story while generating new sales leads and attracting new business.
This will involve several different steps for the students, including:
- Conducting background research on my market and potential untapped markets.
- Identifying the customer personae of prospective buyers of prints and listeners of a podcast.
- Identifying ways to market to these individuals and businesses while maximizing ROI.
- Recommending revisions to my existing promotional materials and website.
Bonus steps in the process would also include:
- Assistance with creating social media advertisements to generate leads and maximize revenue.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- An understanding of the photography print market and podcast listener marketplace
- Identification of customer personae and the best ways to reach them effectively
- Identification of ways to reach my target markets in the most cost-effective fashion available
- Recommendations for advertisement strategies
Bonus steps would include:
- Examples of ad copy, layouts, and target audiences
Final deliverables should include
- A 10-minute presentation
- How will you support learners in completing the project?
-
Students will connect directly with me for mentorship throughout the project. We will be able to provide answers to questions such as:
- Photography market
- Our current marketing efforts
- Input on choices, problems or anything else the students might encounter
- Podcasting
- SEO
Supported causes
About the company
- https://www.mattpaynephotography.com
- 0 - 1 employees
- Sales, Arts, Travel & tourism, Media & production, Publishing & printing
Matt Payne is a landscape photographer specializing in hard-to-reach locations in Colorado and beyond. Matt sells his work to publications and as fine art prints. Matt is also the creator and host of a weekly podcast dedicated to having meaningful conversations with other photographers across the globe.