Preferred learners
- Toronto, Ontario, Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Almost 90% of households in St. James Town in Toronto have faced food insecurity. The St. James Town Community Cooperative tackles the longstanding issue of food accessibility in this diverse community with its OASIS Community Food Hub that provides healthy, culturally appropriate food to those in need.
The OASIS Community Food Hub is developing an online marketplace to increase access to healthy, affordable, culturally appropriate food, including produce sourced from local eco-farmer partners, for low-income households in the community. Based on the Open Food Network platform, the OASIS Good Food Buying Club has a customer facing online store for members to buy a monthly $50 subscription for healthy food.
The objective of this Level UP project is to test the Oasis customer engagement campaign for obtaining new customers for the Good Food Buying Club store.
- What tasks will learners need to complete to achieve the project goal?
-
The Oasis Customer Engagement Campaign test and refinement project involves several different steps for the learners, including:
Familiarize themselves with our target market, online store and fresh food subscription services
Familiarize themselves with our lead to customer acquisition pipeline and metrics for measuring successful steps
Familiarize themselves with the Oasis customer engagement campaign assets to obtain new customers for the Good Food Buying Club store.
Test paper flyer handouts with a targetted a set of prospects and measure lead to prospect to customer conversion
Test social media channel followups via email and telephone calls.
Compare the effectiveness of capturing customer interest via a QR code or via an email address.
Document leads, qualified prospects and customer conversions to measure campaign success measures
Using the data generated from each test, recommend modifications to marketing materials and customer engagement process to increase customer engagement campaign effectiveness.
Final deliverables should include:
A tested campaign for finding leads, qualifying prospects and convert them to customers for the Good Food Buying Club
A report with recommendations for continuing to take the most effective campaign to scale
- What is the main goal for this project?
-
Almost 90% of households in St. James Town in Toronto have faced food insecurity. The St. James Town Community Cooperative tackles the longstanding issue of food accessibility in this diverse community with its OASIS Community Food Hub that provides healthy, culturally appropriate food to those in need.
The OASIS Community Food Hub is developing an online marketplace to increase access to healthy, affordable, culturally appropriate food, including produce sourced from local eco-farmer partners, for low-income households in the community. Based on the Open Food Network platform, the OASIS Good Food Buying Club has a customer facing online store for members to buy a monthly $50 subscription for healthy food.
The objective of this Level UP project is to test the Oasis customer engagement campaign for obtaining new customers for the Good Food Buying Club store.
- What tasks will learners need to complete to achieve the project goal?
-
The Oasis Customer Engagement Campaign test and refinement project involves several different steps for the learners, including:
Familiarize themselves with our target market, online store and fresh food subscription services
Familiarize themselves with our lead to customer acquisition pipeline and metrics for measuring successful steps
Familiarize themselves with the Oasis customer engagement campaign assets to obtain new customers for the Good Food Buying Club store.
Test paper flyer handouts with a targetted a set of prospects and measure lead to prospect to customer conversion
Test social media channel followups via email and telephone calls.
Compare the effectiveness of capturing customer interest via a QR code or via an email address.
Document leads, qualified prospects and customer conversions to measure campaign success measures
Using the data generated from each test, recommend modifications to marketing materials and customer engagement process to increase customer engagement campaign effectiveness.
Final deliverables should include:
A tested campaign for finding leads, qualifying prospects and convert them to customers for the Good Food Buying Club
A report with recommendations for continuing to take the most effective campaign to scale
- How will you support learners in completing the project?
-
Students will connect directly with the Oasis Customer Engagement Lead for mentorship throughout the project.
Our Customer Engagement and Marketing team will provide students with access to:
Oasis customer engagement system and customer metrics
Oasis Marketing campaign flyers, promotional materials
Results from our initial campaigns
Oasis Customer Engagement and Marketing team members will be on hand to provide guidance and answers to questions such as
Our Fresh Food Subscription Bundle services
Our current understanding of the target market
Input on choices, problems or anything else the students might encounter.
Supported causes
About the company
- https://www.colleaga.org
- 2 - 10 employees
- Agriculture, Business & management, Environment, Hospital, health, wellness & medical, It & computing
The Colleaga Global Venture Studio and Impact Fund connects mission driven entrepreneurs, social innovators and impact investors to foster collaborative innovation focused on UN Sustainable Development Goals