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EZ Law
Edmonton, Alberta, Canada
LZ
Linda Zheng She / Her
Lawyer
Preferred learners
  • Anywhere
  • Academic experience or paid work
Categories
Marketing Digital marketing Marketing strategy Social media marketing Website development
Skills
marketing strategies target audience progress reporting service industries online advertising marketing marketing planning social media content search engine optimization web development
Project scope
What is the main goal for this project?

The main goal for the project is to create a professional and user-friendly website for EZ Law that effectively showcases the services offered and attracts potential clients. Additionally, the project aims to develop a marketing strategy to increase the visibility and reach of the law office.


This will involve several different steps for the students, including:


- Conducting research on the target audience and competitors in the legal services industry.


- Collaborating with EZ Law to design and develop a website that reflects the brand identity and effectively communicates the services offered.


- Implementing SEO strategies to improve the website's search engine ranking and increase organic traffic.


- Creating and executing a marketing plan that includes social media, content marketing, and online advertising to promote EZ Law's services.


What tasks will learners need to complete to achieve the project goal?


By the end of the project, students should complete the following list of activities:


- A fully functional and visually appealing website for EZ Law that is optimized for both desktop and mobile devices.


- An SEO strategy and implementation plan to improve the website's search engine ranking.


- A comprehensive marketing plan with detailed strategies for social media, content marketing, and online advertising.


- Regular progress reports and updates on the website development and marketing efforts.



Final deliverables:


- The completed website with all source materials and documentation.


- A detailed marketing plan with a report explaining the strategies and expected outcomes.


- A presentation outlining the website development process and marketing strategies.


How will you support learners in completing the project?

We are committed to providing comprehensive support to students throughout the project lifecycle. We will dedicate scheduled staff time for mentorship and guidance, ensuring students have the necessary resources and expertise at their disposal.

About the company

We are a new boutique women owned law office that practices in the areas of real estate, wills & estates, incorporations, and immigration.