Preferred learners
- Quebec, Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
Learners in this internship at MENEA will be tasked with solving various challenges related to digital marketing and online presence optimization. By the end of the project, learners are expected to achieve the following outcomes:
- Website Optimization: Learners will enhance the performance of the MENEA website by improving its SEO, increasing loading speed, and enhancing user experience. This will lead to better visibility in search engine results and increased traffic.
- Social Media Strategy: Learners will develop comprehensive strategies for Instagram, Facebook, and TikTok, focusing on content creation, audience engagement, and brand promotion. This will result in a more cohesive and effective social media presence for MENEA.
- Audience Engagement: Learners will foster engagement with the MENEA brand across different social media platforms by creating compelling content, encouraging user interaction, and collaborating with influencers. This will lead to increased brand awareness and customer loyalty.
- Data Analysis and Optimization: Learners will analyze the results of their digital marketing efforts using tools like Google Analytics and adjust strategies accordingly. This data-driven approach will help optimize marketing campaigns for better performance and ROI.
Overall, the outcome learners are expected to achieve by the end of the project is a significant improvement in MENEA's online presence, increased brand visibility, and engagement, ultimately contributing to the company's growth and success in the skincare industry.
- What tasks will learners need to complete to achieve the project goal?
-
Here's the task list for the internship :
1. Backup website data, perform updates, and rebackup (SEO Audit)
2. Use Google Trends and Google Analytics to find keywords in the skincare sector.
3. Create relevant internal and external links to increase website click-through rates.
4. Improve website loading speed.
5. Optimize images.
6. Monitor and analyze SEO action results.
7. A/B test different website elements to improve conversions.
**Instagram:**
1. Set a SMART goal on this social network.
2. Develop an editorial calendar for posts.
3. Highlight the company's story (sensationalism).
4. Create reels featuring products.
5. Educate the audience about product ingredients.
6. Educate the audience about recent harmful health research and discoveries.
7. Find collaborations with 3 influencers (suggested: 3 different ethnicities).
**Facebook:**
1. Set a SMART goal on this social network.
2. Encourage people to give their opinions on products and the page.
3. Organize Giveaways.
**TikTok:**
1. Set a SMART goal on this social network.
2. Develop an editorial calendar for posts.
3. Find a way to allow the audience to create User-Generated Content (UGC).
**Creation Tools:**
- Canva
- iMovie
- Shortcut
- What is the main goal for this project?
-
Learners in this internship at MENEA will be tasked with solving various challenges related to digital marketing and online presence optimization. By the end of the project, learners are expected to achieve the following outcomes:
- Website Optimization: Learners will enhance the performance of the MENEA website by improving its SEO, increasing loading speed, and enhancing user experience. This will lead to better visibility in search engine results and increased traffic.
- Social Media Strategy: Learners will develop comprehensive strategies for Instagram, Facebook, and TikTok, focusing on content creation, audience engagement, and brand promotion. This will result in a more cohesive and effective social media presence for MENEA.
- Audience Engagement: Learners will foster engagement with the MENEA brand across different social media platforms by creating compelling content, encouraging user interaction, and collaborating with influencers. This will lead to increased brand awareness and customer loyalty.
- Data Analysis and Optimization: Learners will analyze the results of their digital marketing efforts using tools like Google Analytics and adjust strategies accordingly. This data-driven approach will help optimize marketing campaigns for better performance and ROI.
Overall, the outcome learners are expected to achieve by the end of the project is a significant improvement in MENEA's online presence, increased brand visibility, and engagement, ultimately contributing to the company's growth and success in the skincare industry.
- What tasks will learners need to complete to achieve the project goal?
-
Here's the task list for the internship :
1. Backup website data, perform updates, and rebackup (SEO Audit)
2. Use Google Trends and Google Analytics to find keywords in the skincare sector.
3. Create relevant internal and external links to increase website click-through rates.
4. Improve website loading speed.
5. Optimize images.
6. Monitor and analyze SEO action results.
7. A/B test different website elements to improve conversions.
**Instagram:**
1. Set a SMART goal on this social network.
2. Develop an editorial calendar for posts.
3. Highlight the company's story (sensationalism).
4. Create reels featuring products.
5. Educate the audience about product ingredients.
6. Educate the audience about recent harmful health research and discoveries.
7. Find collaborations with 3 influencers (suggested: 3 different ethnicities).
**Facebook:**
1. Set a SMART goal on this social network.
2. Encourage people to give their opinions on products and the page.
3. Organize Giveaways.
**TikTok:**
1. Set a SMART goal on this social network.
2. Develop an editorial calendar for posts.
3. Find a way to allow the audience to create User-Generated Content (UGC).
**Creation Tools:**
- Canva
- iMovie
- Shortcut
- How will you support learners in completing the project?
-
The 100% online position provides learners with access to tools, data, and technology, along with regular check-ins and collaborative sessions to ensure successful completion of the project within a remote environment.
- What skills or technologies will help learners to complete the project?
-
To be successful in this project, learners should possess a combination of skills and knowledge in various areas of digital marketing, website optimization, social media management, and data analysis. Here are some specific skills and technologies that will be beneficial for learners:
1. **SEO (Search Engine Optimization)**
2. **Website Development and Optimization**
3. **Social Media Management**
4. **Content Creation**
5. **Data Analysis**
6. **Project Management**
By possessing these skills and knowledge, learners will be well-equipped to tackle the challenges of optimizing MENEA's online presence and achieving the desired outcomes for the project.
About the company
- https://soinsdemenea.com
- 0 - 1 employees
- Consumer goods & services, Cosmetics & beauty, Retail
MENEA is a brand of skincare products for sensitive, very dry skin, and even with a mild eczema tendency for all family members. MENEA's mission is to help improve skin health from an early age with premium ingredients. The company combines its expertise in chemistry with the best nature has to offer to create products that respect health and the environment. In addition, MENEA takes you on a journey to distant lands in the Indian Ocean with some ingredients sourced from the Comoros Islands.