Canada Vapes is seeking to enhance its brand presence by leveraging the influence of prominent Canadian vape influencers. The project aims to identify and engage with key influencers in the vaping community to promote Canada Vapes' e-liquid. The team will compile a comprehensive list of Canadian vape influencers, develop a strategic outreach plan, and craft a compelling message tailored to engage these influencers effectively. Additionally, the project includes the creation of a blog post highlighting the top vape influencers in Canada, showcasing their impact on the vaping community. This project provides learners with the opportunity to apply marketing and communication strategies learned in the classroom to a real-world scenario, enhancing their skills in influencer marketing and content creation.

The project deliverables include a detailed list of Canadian vape influencers, complete with contact information and relevant metrics. A strategic outreach plan and a personalized message template for influencer engagement will be developed. Additionally, a well-researched and engaging blog post on the top vape influencers in Canada will be created, ready for publication on Canada Vapes' website. These deliverables will provide Canada Vapes with actionable insights and content to boost their marketing efforts.