Preferred learners
- Canada
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
In recent years, Inbound lead generation has become an increasingly difficult obstacle for many companies, including our business. Setting ourselves apart is crucial to attracting prospects that fit with Blue Link's product offering. Through this project, students will have the opportunity script, produce and edit multiple interview style videos that showcases our organization's customers.
Tasks may involve:
- Brainstorming various ideas for the video structure and content, and creating a storyboard for what the video will look like.
- Create compelling interview questions for employees with the intention of promoting our company culture and values.
- Meeting with the Marketing Manager to discuss the proposal, and making any changes necessary.
- Filming and editing the final video on site.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- Constructed a storyboard showcasing the various potential shots, scenes or segments of the video.
- Submitted a proposal for the video including the storyboard, script and a short write up of the ideas and thought process behind it.
- Met with Marketing Manager to discuss the proposal and made any changes necessary.
- Filmed the video and completed post-production editing.
*Our team will be conducting the interview, while the learner will be shotting and editing the video.
Final deliverables should include
- Completed 1 minute or less videos of employees.
- What is the main goal for this project?
-
In recent years, Inbound lead generation has become an increasingly difficult obstacle for many companies, including our business. Setting ourselves apart is crucial to attracting prospects that fit with Blue Link's product offering. Through this project, students will have the opportunity script, produce and edit multiple interview style videos that showcases our organization's customers.
Tasks may involve:
- Brainstorming various ideas for the video structure and content, and creating a storyboard for what the video will look like.
- Create compelling interview questions for employees with the intention of promoting our company culture and values.
- Meeting with the Marketing Manager to discuss the proposal, and making any changes necessary.
- Filming and editing the final video on site.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- Constructed a storyboard showcasing the various potential shots, scenes or segments of the video.
- Submitted a proposal for the video including the storyboard, script and a short write up of the ideas and thought process behind it.
- Met with Marketing Manager to discuss the proposal and made any changes necessary.
- Filmed the video and completed post-production editing.
*Our team will be conducting the interview, while the learner will be shotting and editing the video.
Final deliverables should include
- Completed 1 minute or less videos of employees.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- What are Blue Link’s values and how do we promote them?
- What is the organizational culture like at Blue Link? Why is it beneficial to those who work for us?
About the company
- https://www.bluelinkerp.com
- 11 - 50 employees
- Apparel & fashion, Construction, engineering & trades, Consumer goods & services, Cosmetics & beauty, Food & beverage
Blue Link ERP develops, supports and sells a proprietary all-in-one inventory and accounting ERP software system. Our customers are primarily wholesale and distribution businesses, but we also work with companies that operate retail and eCommerce channels. Blue Link ERP is designed for a wide range of industries including: consumer packaged goods, apparel, food and beverage, medical and pharmaceutical, industrial products, salon and cosmetics, garden and floral and more.