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FlowMedia (Florence Signs)
Cambridge, Ontario, Canada
Manager
Project
Academic experience
400 hours of work total
Learner
Canada
Advanced level

Project scope

Categories
Graphic design Branding & style guides Communications Marketing strategy
Skills
marketing communications marketing effectiveness marketing materials marketing graphic design visual assets branding brand identity brochures leadership
Details

FlowMedia, a leader in the signage industry with over 50 years of experience, is seeking talented graphic designers to create visually compelling signage and marketing materials for its clients. The objective of this project is to develop a cohesive suite of designs—such as signs, postcards, and brochures—that not only reflect FlowMedia’s expertise and long-standing reputation, but also help clients effectively communicate their own brand messages. Designers will research each client’s history and values to ensure that all materials align with their unique brand identities. This project offers an opportunity to apply graphic design, branding, and marketing communication skills to real-world client needs, delivering impactful visual solutions that support both FlowMedia and its clients’ business goals.

Deliverables

TheGraphic designer will produce a comprehensive set of sign and marketing materials tailored for FlowMedia’s clients, ensuring each piece is visually impactful and consistent with the client’s brand identity. Specifically, the deliverables include:

  • Distinct signage design concepts that align with each client’s brand and effectively communicate their message.
  • A suite of marketing materials—such as brochures, flyers, or postcards—that highlights the client’s expertise, history, and unique value.
  • A concise presentation summarizing the design rationale, demonstrating how the signage and marketing materials support and reinforce the client’s brand values and objectives.

These deliverables will provide clients with professional, cohesive visual assets to enhance their brand presence and marketing effectiveness.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Decent work and economic growth

About the company

Company
Cambridge, Ontario, Canada
2 - 10 employees
Business services
Representation
Minority-Owned

We are FlowMedia (previously Florence Signs & LED), a well-established business offering full service sign, LED, and outdoor advertising. Operating since 1969, we have over 55 years of experience and our history is rooted in family ownership, allowing us to truly know the business inside and out. We are located in South Western Ontario on Hwy 24 in Cambridge, a fast-growing area, and service a radius of 100+ km covering Cambridge, Kitchener Waterloo, and throughout the GTA, with projects completed across Canada. Recognized for our Award Winning designs, including Local and International Gold Ranking for community signs with LED digital message centres, we have also been voted best sign business in the Readers Choice Awards for the past two years and best rated year after year. Our diverse client base spans commercial, industrial, and institutional businesses, start-ups, plaza owners, franchises, churches, medical buildings, and schools.