Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company aims to advertise lines of products online and in store. We would like to create a compelling marketing plan for our products (bed sheets, standard pillows, duvet covers, decorative pillows) paired with the service of an interior designer.
We would like students to design new promotional material for this new product. Based on our insights and additional research, students will develop promotional marketing materials and make recommendations for our social media platforms including which ones will best represent our brand.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, products and services.
- Assessing our existing marketing strategy and efforts.
- Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers.
- Designing promotional material for various media.
- Making multiple versions of marketing materials and testing them for comparison.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Suggestion of social media platforms and handles
- Familiarity with our target market, products and services
- Assessment of our marketing strategy
- Recommendation of marketing tactics
- Design of promotional material
Bonus steps would include:
- Creating and testing marketing materials
Final deliverables should include
- A final report.
- A 10-minute presentation.
- What is the main goal for this project?
-
Our company aims to advertise lines of products online and in store. We would like to create a compelling marketing plan for our products (bed sheets, standard pillows, duvet covers, decorative pillows) paired with the service of an interior designer.
We would like students to design new promotional material for this new product. Based on our insights and additional research, students will develop promotional marketing materials and make recommendations for our social media platforms including which ones will best represent our brand.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, products and services.
- Assessing our existing marketing strategy and efforts.
- Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers.
- Designing promotional material for various media.
- Making multiple versions of marketing materials and testing them for comparison.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Suggestion of social media platforms and handles
- Familiarity with our target market, products and services
- Assessment of our marketing strategy
- Recommendation of marketing tactics
- Design of promotional material
Bonus steps would include:
- Creating and testing marketing materials
Final deliverables should include
- A final report.
- A 10-minute presentation.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our current understanding of the target market
- Input on choices, problems or anything else the students might encounter.
Supported causes
About the company
- https://befittedbedding.com
- 2 - 10 employees
- Retail, Events services, Hospitality, Technology
In the flourishing bedding industry, Cameroon Bedding (CB) stands out as a revolutionary lifestyle brand. At the heart of CB is the vision of transforming the bed from a mere sleeping area into a hub of inspiration and restoration, especially in a post-pandemic world where digital shopping experiences are in high demand. What sets CB apart are our patented designs, which infuse cutting-edge innovation into every product. These designs are not only aesthetically pleasing but also functionally superior, offering unparalleled comfort and style.
Our product range is a testament to our commitment to innovation and cultural richness. It includes reversible pillows, bed sheets, coverlets, duvets, and decorative pillows, each crafted with patented designs that embody a blend of traditional and contemporary aesthetics. Complementing our products, we offer personalized interior design services, ensuring a bespoke experience for every customer. CB targets discerning consumers, including individuals over 55, newlyweds, and people with disabilities, recognizing the diverse needs and preferences in the bedding market.