Noorify Counselling aims to expand its reach by establishing a strong online presence, which is crucial for attracting new clients and enhancing its brand identity. The project involves creating a comprehensive digital branding strategy that aligns with Noorify's values and mission. The team will conduct market research to understand the target audience and competitors, and develop a cohesive brand message. The project will also include designing a visually appealing and user-friendly website, along with creating content for social media platforms to engage potential clients. By the end of the project, Noorify Counselling should have a clear and consistent online presence that effectively communicates its services and values.

The deliverables for this project include a detailed digital branding strategy document, a fully functional and aesthetically pleasing website, and a set of social media content templates. Additionally, the team will provide a report on market research findings and a brand style guide to ensure consistency across all online platforms. These deliverables will equip Noorify Counselling with the tools needed to establish and maintain a strong online presence.