Project scope
Categories
Digital marketing Community engagement Environmental sustainability Social media marketing Social justiceSkills
marketing communications research reports sociology of race and ethnic relations strategic planning campaign management content strategy social media management leadershipFlightunit aims to expand its market reach by creating awareness around pressing social challenges and leadership opportunities. In May 2025, flightunit will launch a global initiative called flightunit World Impact Month, centring on bringing about sustainable change in 3 critical areas: self-growth & well-being, Social & Race Relations & the environment. The goal is to engage communities and stakeholders in generating sustainable solutions. This project aligns with flightunit's mission to cultivate strong leaders locally to enable progressive change globally. The goal is to develop a comprehensive awareness campaign for fWIM & promote the challenges in these areas (www.fwim.ca). The campaign should leverage digital platforms to maximize reach and engagement. Students will apply their marketing, communication strategies, and social media management knowledge to design and implement this campaign. The project will culminate in presenting the campaign strategy and expected impact.
- A detailed research report on current social challenges and leadership opportunities.
- A comprehensive digital awareness campaign plan, including content strategy and platform selection.
- A prototype of campaign materials, such as social media posts, blog articles, or videos.
- A final presentation outlining the campaign strategy, implementation plan, and anticipated outcomes.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
In a society full of endless possibilities and grave concerns, the need for strong leaders is vital to our growth and success as a whole. Although this call is essential, it constantly goes unheard, and thus widens the gaps of inequality and limits the ability for all voices to be heard. flightunit is a \ Leadership & Lifestyle Brand that has partnerships with different school boards and recognizes this reality. flightunit is dedicated to creating stronger leaders and shaping a culture that supports, encourages, and inspires growth. To meet our goals, we have developed flightunit’s “Five Feathers” concepts and have implemented valuable programs that include mentorship and skill-development to align with our outlook. We use various platforms to engage students, including workshops (off & on-line), conferences, and even all-star sporting events. We are excited to continue our work of empowering a new generation of empathetic and astute thinkers.