We currently exist in one market, but we believe we are ready to take our business to the next level and expand our scope by getting a location to provide services. With your help, we hope to assess our customer landscape beyond the demographics we currently cater to by learning about their expectations and behaviors.

This will involve several different steps for the students, including:

• Researching the target market in potential new locations including demographic data such as spending power, proximity, accessibility, and location appeal, and creating a weighted decision matrix to assign importance to each factor.
• Creating a survey based on the location and demographic information above to be distributed by our company.
• Analyzing survey data using the weighted decision matrix to decide on the best location options for us to expand to.
• Compiling a report including the location analysis, and optimal location recommendations.
• Researching plastic surgeons based on prior clients

By the end of the project, students should complete the following list of activities:

• Research our target market in new areas and create a weighted decision matrix.
• Create a survey based on the appropriate location and demographic information.
• Analyze survey data collected, using the weighted decision matrix they created to decide on the best location(s) to expand to.
• Create a report including all research, survey data, and analysis with location recommendations based on the weighted decision matrix.
• Create a report including Board Certified Plastic Surgeons in recommended areas.

Final deliverables should include

• A report including all research, survey data, and analysis with location recommendations based on the weighted decision matrix.
• A slide deck to be presented to the project manager explaining the report including all choices made and location recommendations.
• A report including doctors numbers and phone addresses if applicable