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Project scope
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Lead generation Market expansion Sales strategy Marketing strategySkills
inside sales strategy development value propositions scheduling strategic planning marketing lead generation customer acquisition management customer relationship management salesLightland Inc. is seeking to enhance its client engagement and lead generation strategies to expand its market presence. The project involves developing a comprehensive approach to effectively communicate the company's value proposition to potential clients. The goal is to build a robust contact list for future solicitation and streamline the lead generation process in collaboration with the inside sales team. Additionally, the project aims to establish clear quote requirements and efficiently schedule field visits for potential retrofits. This initiative will provide learners with the opportunity to apply their classroom knowledge in marketing, sales, and strategic planning to real-world scenarios, thereby enhancing their practical skills and understanding of client relationship management.
- Analyze current client engagement strategies and identify areas for improvement.
- Develop a structured approach for communicating the value proposition to potential clients.
- Collaborate with the inside sales team to optimize lead generation processes.
- Establish clear criteria for quote requirements and streamline the scheduling of field visits.
The project deliverables will include a detailed report outlining the proposed client engagement and lead generation strategies, along with a comprehensive contact list for future solicitation. Additionally, the team will provide a set of guidelines for creating quote requirements and a streamlined process for booking field visits. These deliverables will equip Lightland Inc. with actionable insights and tools to enhance its client acquisition efforts.
- A comprehensive report on client engagement and lead generation strategies.
- A curated contact list for future client solicitation.
- Guidelines for quote requirements and a streamlined field visit booking process.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Property management and Maintenance industry is our core business. Lightland
Commercial lighting has been in business since 1985. Conveniently located in Mississauga. Our experienced sales staff is available to assist you with offering sound energy/lighting solutions.
Our Lightland staff takes pride in providing quality products & service to our commercial, hotel, restaurant, condo & residential customers.
Not all Lighting Distributors are created equal, Lightland Commercial leads the pack in customer service, customer satisfaction and product knowledge.
We look forward to serving your business. Our primary product lines include GE, Philips, Eiko, BJ Take, Duracell, TCP, SATCO, Advance and Standard Products. We pride ourselves on our service and our ability to understand our customers’ lighting needs. Our business hours are 7:30 am to 5:00 pm, Monday through Friday. Our Pick Up Counter is open for your convenience throughout these hours.
We offer FREE delivery on orders over $100.00. We have a $15.00 shipping and handling charge on orders less than $100.00. Our Terms are NET 30 and we also accept VISA, MasterCard and Electronic funds transfer.
This catalogue lists the most commonly used bulbs, fixtures and ballasts. We stock over 1100 different items including miniature, photographic and speciality bulbs. So call us for all your lighting needs.
In the event a wrong product is ordered we are happy to exchange product in the original undamaged carton. If the product is a special non stock item it will be subject to a re-stocking charge.
Our website is www.lightland.ca with links to our major suppliers. For additional information on your light bulb needs you can email us at Jason@lightland.ca and tedr@lightland.ca
We can accept your orders via email, fax or telephone and you are welcome at anytime to come into our establishment.