Pengwenz, Inc. is preparing to launch Pengwenz, a safety and locator app designed to enhance personal security and connectivity. The company seeks to develop a comprehensive 3-month social media and content strategy aimed at engaging Gen X (parents) and Gen Z (mainly their adult children ages 18-28) audiences in North America. The goal is to create awareness and generate interest in the app before its official launch. This project involves researching the social media habits and preferences of these target demographics, identifying key platforms for engagement, and crafting compelling content that resonates with their values and concerns. The strategy should leverage both organic and paid social media tactics to maximize reach and impact. By the end of the project, Pengwenz, Inc. aims to have a clear, actionable plan that outlines specific campaigns, content themes, and engagement metrics.

The project deliverables include a detailed social media and content strategy document that outlines the proposed campaigns, content calendar, and engagement tactics. Additionally, the team will provide a set of sample social media posts and graphics tailored to Gen X and Gen Z audiences. The strategy should also include recommendations for measuring success and adjusting tactics based on performance data.