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Ram Smartech Inc
Edmonton, Alberta, Canada
DR
Preferred learners
  • Canada
  • Academic experience or paid work
Categories
Marketing Market research Project management Market expansion Product or service launch Sales strategy
Skills
search engine optimization target audience content marketing pay per click digital marketing advertising campaigns competitive analysis blog posts market research lead generation
Project scope
What is the main goal for this project?

The main goal for the project is to create a comprehensive digital marketing strategy for Ram Smartech Inc, a smart home products and services company. This will involve several different steps for the learners, including:


- Conducting market research to understand the target audience and competition.


- Developing a content marketing plan including blog posts, social media content, and email campaigns.


- Creating a search engine optimization (SEO) strategy to improve the company's online visibility.


- Designing and implementing pay-per-click (PPC) advertising campaigns.


- Analyzing and optimizing the company's website for lead generation and conversions.


What tasks will learners need to complete to achieve the project goal?

The tasks learners will need to complete to achieve the project goal include:


- Market research report including target audience analysis and competitor analysis.


- Content marketing plan with a content calendar and sample blog posts/social media content.


- SEO strategy document with keyword research and on-page optimization recommendations.


- PPC advertising campaign proposal with budget allocation and target audience.


- Website analysis report with recommendations for lead generation and conversion optimization.



Final deliverables should include:


- A comprehensive digital marketing strategy document outlining all the above deliverables and the overall strategy for Ram Smartech Inc.


How will you support learners in completing the project?

 Ram Smartech will try to provide all assistance to the staff, and let access to tools and technology, as needed. We follow our own values of QUALITY, INNOVATION, CUSTOMER SATISAFCTION, CREATIVITY and SERVICE EXCELLENCE.

Supported causes
Industry, innovation and infrastructure
About the company

Ram Smartech simplifies your Smart home journey. We deal with with innovative Smarthome products from design, development, implementation, and service for your Smart Home. Your Smart Home Technology consultants.