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Peer Circle App by wedstll
Toronto, Ontario, Canada
Sonya Denton
Co-Founder/CEO
(23)
4
Preferred learners
  • Canada
  • Academic experience or paid work
Categories
Design & creative UI design UX design Digital marketing Copy writing Visual arts
Skills
copywriting competitive analysis style guides responsive web design tiktok market research branding social media email marketing
Project scope
What is the main goal for this project?

At weDstll, we've set the stage for the Peer Circle App's launch with all foundational elements—from our logo and color scheme to market research, competitor analysis, branding guidelines, and copywriting—already established. We're now seeking design-savvy students with a passion for retro to unite these elements into a compelling, mobile-first landing page that will attract early supporters and reflect our startup's mission.


Your task is to redesign a cohesive brand experience that spans from the landing page to social media graphics, and includes crafting an engaging email sign-up form and one email template. By building on our extensive preparatory work, you'll have the opportunity to create a user-friendly interface that's not only visually appealing but also embodies the essence of the Peer Circle App.

What tasks will learners need to complete to achieve the project goal?

To complete the mobile-first landing page design and branding assets, students will build upon the existing logo, colour scheme, market research, competitor analysis, and branding guidelines and copywriting.


Mobile-First Landing Page:

Fully responsive design optimized for mobile devices.

Integration of pre-written copy into the landing page.

Integration of mobile screens

SEO optimization for content, including meta tags.

User-friendly navigation and clear calls-to-action (CTAs).


Branding Assets:

Social media graphics templates for Instagram, Facebook, Twitter, and TikTok.

1 Email sign-up form

1 Email marketing template

1 Ad banner


Supporting Documentation:

Update style guide for branding consistency.

How will you support learners in completing the project?

Access to Industry-Standard Tools: Full access to Adobe Creative Suite and Figma, providing you with a professional toolkit to bring your creative visions to life.

Rich Library of Assets: A comprehensive collection of high-quality images and design elements will be at your disposal to ensure your designs are visually compelling.

Dedicated Staff Time and Collaboration with the Founder to provide guidance, answer questions, and offer feedback on your work.

Real-World Experience

Supported causes
Good health and well-being
About the company
  • https://peercircleapp.com
  • 2 - 10 employees
  • Technology, Hospital, health, wellness & medical, Marketing & advertising, Cosmetics & beauty

The Peer Circle App is a beauty and wellness tech start-up focused on revolutionizing the way young people engage in meaningful conversations about their own beauty and wellness. We know how hard it is to find a safe space to connect and authentically express yourself with people who understand and support the real you without fear of judgment or pressure. With no judgment, no pressure, and the opportunity to be seen, heard, and understood, we are shaping a community where everyone can embrace their true selves and feel inspired by the journeys of others.