Potluck Cafe Society aims to enhance its online presence by expanding its reach on Instagram and LinkedIn. The primary goal of this project is to develop a comprehensive social media strategy that leverages these platforms to engage with a broader audience, increase brand awareness, and ultimately drive more community involvement and support. The project will involve analyzing current social media trends, identifying target demographics, and creating a content calendar tailored to Potluck Cafe Society's mission and values. Learners will apply their knowledge of digital marketing and social media analytics to craft a strategy that aligns with the organization's goals. This project provides an opportunity to bridge theoretical knowledge with practical application in a real-world setting, focusing on the unique challenges and opportunities of non-profit social media engagement.

The deliverables for this project include a detailed social media strategy document and a content calendar for a three-month period. The strategy document should outline key objectives, target audience profiles, content themes, and engagement tactics for both Instagram and LinkedIn. Additionally, learners will provide a report analyzing current social media metrics and suggesting improvements. The content calendar should include proposed posts, captions, and hashtags, ensuring alignment with Potluck Cafe Society's mission and branding.