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Zitiso Inc
Toronto, Ontario, Canada
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Communications Market research Competitive analysis Sales strategy Artificial intelligence
Skills
communication key performance indicators (kpis) marketing communication platforms communication strategies timelines research
Project scope
What is the main goal for this project?

The main goal for the project is to develop and implement a comprehensive marketing and communication strategy for Zitiso Inc. This will involve researching and identifying additional services to include, promoting various events, and building and improving the company's website and YouTube channel, along with other communication platforms.

What tasks will learners need to complete to achieve the project goal?


- Conduct research to identify additional services to include in the company's offerings.


- Develop a marketing and communication strategy to promote various events and services.


- Build and improve the company's website, YouTube channel, and other communication platforms to enhance brand visibility and engagement.


- Create a detailed plan for implementing the marketing and communication strategy, including timelines and key performance indicators.


- Execute the marketing and communication strategy, monitor its performance, and make adjustments as needed based on the results.


- Provide a comprehensive report outlining the research, strategy development, implementation plan, and outcomes of the marketing and communication efforts.

How will you support learners in completing the project?

Our corporate mission is to set everyone up for success! As such, the following outline describes our approach to this mutually beneficial work opportunity.


  1. Iterative Work Approach: We will work closely with learners throughout the project, adapting our support based on their evolving needs. This includes regular check-ins, feedback sessions, and adjustments to resources as required.
  2. Access to Tools and Technology: Learners will have full access to the necessary tools and technologies needed to complete their tasks effectively. We understand the importance of having the right resources at hand and will ensure they are readily available.
  3. Access to Data: Any data required for the project will be provided to learners in a timely manner. We believe in transparency and accessibility when it comes to information, empowering learners to make informed decisions.
  4. Communication Skills: Effective communication is key to success in a collaborative environment. We expect all participants to possess good communication skills, facilitating productive interactions and ensuring everyone is on the same page throughout the project.
  5. Adaptability and Aptitude: We value adaptability and encourage learners to explore new opportunities within the project scope. Demonstrating flexibility and a willingness to learn are highly regarded qualities that contribute to overall success.


We are committed to providing comprehensive support and mentorship to ensure the success of each learner. If you have any further questions or specific requirements, please don't hesitate to let us know.

Supported causes
Industry, innovation and infrastructure
About the company
  • https://www.zitiso.com/
  • 2 - 10 employees
  • Business & management, Business services, Education, It & computing, Technology

The Zitiso Story

Christine Thomson fell in love with physics when she was only six years old, as she looked to the skies and sought to understand the mechanics of flight. Before she even reached high school, she had already written her first program on a local university's mainframe computer. While computers had always been a driving force in her life, she pursued work as a translator after her first degree in modern European languages. She later completed a master’s in linguistics, leading her to focus on computers' role in shaping our personal and professional lives.

Witnessing the re-emergence of Natural Language Processing (NLP) while studying the impact of language evolution in chatrooms, Christine recognized how computers shape language. This realization inspired her to change her focus to computer science, eventually leading her to a software systems service specialist role at IBM.

Christine is now the CEO and Founder of Zitiso, one of the only transformative technology consultants available with 20+ years of experience working with 40+ Fortune 100 companies to optimize their approach to technology.

Throughout her career, she has provided consulting and training services for advanced solutions, including cloud and data sciences. With expertise in AI systems and security, she facilitates the seamless integration of these technologies into established firms and enterprises.

Christine understands the level of achievement required to reach the executive level and the depth of expertise needed to run a company successfully. Zitiso provides transformative technology strategies and solutions encompassing all aspects of a company's technology evolution.