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Ark Collective Retail Inc
Hamilton, Ontario, Canada
AA
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Communications Market research Digital marketing Marketing strategy Social media marketing
Skills
social media target audience marketing social media content creation creativity
Project scope
What is the main goal for this project?

The main goal for the project is to create engaging and effective content for social media platforms such as Instagram and Facebook. This will involve researching the target audience, analyzing insights and data to understand what type of content performs best, and using creativity to develop content that aligns with the company's brand and goals.


What tasks will learners need to complete to achieve the project goal?

- Researching the target audience and understanding their preferences and behaviors on social media.


- Analyzing insights and data from social media platforms to identify trends and patterns in user engagement.


- Creating a content calendar with engaging and relevant posts for Instagram, Facebook, and other platforms.


- Developing creative and visually appealing content that aligns with the company's brand and marketing objectives.


- Testing different types of content to measure engagement and effectiveness.


- Reporting on the performance of the content and making recommendations for future content strategies.



Final deliverables:


- A content calendar with scheduled posts for social media platforms.


- A portfolio of created content including images, videos, and captions.


- A report on the performance of the content with insights and recommendations for future strategies.


How will you support learners in completing the project?

There will be weekly meetings and/or bi-weekly meetings based on students' needs and progress and meet with CEO and manager to track progress.

About the company

A Black-owned storefront that carries products from BIPOC brands. Our vision is to create exposure and highlight BIPOC businesses. We want to celebrate entrepreneurship at every level for these businesses and provide a storefront for them to showcase their brands. Our products are sourced by a wide variety of BIPOC Businesses. Majority of them being small to medium sized businesses