Project scope
Categories
Communications Digital marketing Search engine optimization Marketing strategy Social media marketingSkills
target audience market trend strategic planning marketing comprehensive planning marketing channel competitive analysis digital marketing email marketing search engine optimizationThe Pono Pono Peace Initiative seeks to expand its reach and impact by promoting its online courses and training programs. The goal of this project is to develop a comprehensive digital marketing strategy that effectively targets potential learners and increases course enrollment. The strategy should leverage various digital marketing channels, such as social media, email marketing, and search engine optimization, to reach a broader audience. The project will require an analysis of current market trends, competitor strategies, and the identification of the target demographic. By applying classroom knowledge of digital marketing principles, learners will create a cohesive plan that aligns with the organization's mission and values. The project aims to provide a practical application of marketing theories and tools, enhancing the learners' skills in strategic planning and digital communication.
The deliverables for this project include a detailed digital marketing strategy document outlining the proposed approach, target audience analysis, and recommended marketing channels. Additionally, learners will create a content calendar for social media and email campaigns, along with sample content for each platform. A presentation summarizing the strategy and its expected outcomes will also be prepared for the Pono Pono Peace Initiative's review. This project will culminate in a comprehensive plan ready for implementation, providing a tangible asset for the organization.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
The Pono Pono Peace Initiative is a 501(c)(3) charitable organization registered in Hawaii. Our mission is to empower peacebuilding students by offering supplemental learning, internships, and career development opportunities tailored to the Asia-Pacific region. Our vision is to ensure that 80% of local peacebuilding students graduate with a clear path to graduate school or multiple job opportunities that value their unique training and skills.
Our values are:
- Student-Centric Approach: We prioritize our students' needs and aspirations, ensuring that our programs and initiatives are tailored to their individual development and career goals.
- Equity and Accessibility: We are committed to creating an inclusive environment that removes barriers and provides equal opportunities for all peacebuilding students, regardless of their background or socioeconomic status.
- Collaborative Partnerships: We foster strong relationships with organizations, institutions, and industry leaders, both locally in Hawaii and across the Asia-Pacific and Oceania region, to expand the range of internships, training programs, and job opportunities available to our students.
- Continuous Improvement: We continuously evaluate and enhance our programs to ensure they remain relevant, effective, and aligned with the evolving needs of our students and the job market.
- Ethical Integrity: We uphold the highest standards of ethical conduct and professional integrity in all our dealings, serving as role models for our students and the community.
Our name comes from the Hawaiian word 'Pono' which means balance and righteousness. In Hawaiian when you put two words beside each other, their meaning is deepened or emphasized. Thus 'Pono Pono' extends Pono to a deeper level and reminds us that to have Pono Pono peace it is not enough to avoid conflict or do right; we need to do more to create peace! It is not enough to remove the weeds; we must plant the flowers and food of peace.
Pono Pono is a call to be a positive influence in the world wherever we are.